There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th

Want to change your sales results? In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares an easy, but effective way to change your perspective and improve your performance.

Used Car Dealers Using Instagram, Twitter, and Facebook to build trust and community linkage. Although most franchise dealers have finally boarded the train of progress into the digital age, used car dealers have been slow to buy a ticket. As a conte

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone wants everything NOW! Just look at the leader of the pack, Amazon. With this market powerhouse it’s all about same day or 2-day delivery. I ca

Reducing costs and maximizing efficiency are essential exercises for any business aiming to increase revenue and grow profitability. There are many traps and bad habits that companies often fall into that can cause unnecessary amounts of revenue to l

Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to attract and retain service technicians, for example, is a problem so prevalent that in a recent Carlisle Dealer Principal Survey, more than 4

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

In this week’s Witt’s Wise Words, Bill Wittenmyer discusses whether brand loyalty still exists.

When it comes to finding ways to make more money, Good Car People understand the power of utilizing data to minimize waste. Good Car People are the ones who plan, measure, monitor, and focus their efforts – and their spending – on the spe