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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTrending Industry News
Want Faster Turn? Consider Incentivizing Salespeople
Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory and acquisition pace, the harder it is to keep up with. Technology does make it easier today
Sep 14, 2017
Think Tank Tuesday: Stop Pricing Your Products and Services Like it’s 1995.
It’s time to increase your trust factor with prospective clients by changing your pricing structure.
Sep 14, 2017
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Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX DIPS SLIGHTLY IN AUGUST
LAWRENCEVILLE, GA (September 12, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for August, showing the
Sep 13, 2017
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Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales ManagementTrending Industry News
Used Car Market Insights: Best Weekly Performance in Two Months for Used Vehicles
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In
Sep 12, 2017
Shattering Communication Silos Increases Productivity
In many businesses, it is typically frowned upon when an employee goes over the head of their immediate supervisor, or directly to another department, to get questions answered or problems solved. This easily creates animosity between the employee an
Sep 12, 2017
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Data & AnalyticsDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTrending Industry News
Do You Have the Power to Know What You’re Losing?
The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have
Sep 11, 2017
Witt’s Wise Words: Do You Know Who the Most Important Person at Your Dealership Is?
In this week’s episode of Witt’s Wise Words, Bill Wittenmyer reveals who the most important person at your dealership is and why.
Sep 11, 2017
Want to Increase Service Revenue? Start with the Basics!
After decades of working in and with dealerships all over the country, I find that many don’t have a proper process in place, or if they do, it’s not being followed. I can’t tell you how many times I have pulled into a service lane and
Sep 11, 2017
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Data & AnalyticsDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works and why most dealers are using it as their primary measurement tool when making marketing spend decisions. While web traffic is certainly importan
Sep 11, 2017