Posts
The Science of Shopping vs. Buying: 5 Ways to Walk Women Car Buyers Into Assuredness
Everyone knows what an adrenalin rush feels like. This excitement accompanies women onto the dealership floor, as they consider the options when shopping for a new car—each vehicle equipped with an array of features. The dopamine rush floods the br
Sep 26, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales StrategiesTrending Industry News
Used Car Market Insights: Compact Cars and Compact Crossover Prices Go Up
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Mark
Sep 26, 2017
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Dealer/GM NewsInventory ManagementMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales StrategiesTrending Industry NewsVideo
Inventory Merchandising – A Good Starting Point
SpinCar CEO Devin Daly shares a good starting point in inventory merchandising in this short video blog.
Sep 26, 2017
You Had Me at Hello
I’ve worked in customer service my entire life and I’ve seen first-hand how powerful a good check-in process can be at generating results. Well, at one dealership we received feedback from some customers that the check-in process was just
Sep 25, 2017
Hard Facts: I Want You to Fail!
Failure is a fact of life. Don’t let this scare you though; failing is not the end of the world. Failure is an opportunity for personal and professional development and a chance to learn from our experiences. Failing allows us to see our streng
Sep 22, 2017
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Data & AnalyticsDealer/GM NewsMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingSearch Engine OptimizationTrending Industry News
4 Things You Need to Know About the New Google Dealer Playbook
Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If
Sep 22, 2017
Freebie Fridays: Loyalty
In this Freebie Friday Quick Tip, ELEAD1ONE Partner Bill Wittenmyer shares tips for building and fostering an atmosphere of loyalty within automotive dealership teams. It all starts with leadership.
Sep 22, 2017
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Data & AnalyticsDealer/GM NewsFixed Operations NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales ManagementTrending Industry News
The Importance of Acting on Data in the Wake of Irma and Harvey
The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives affected, and the billions of dollars in property damage. If there is any silver lining to be found, it is only that things could have be
Sep 22, 2017
Getting an Edge in F&I: Consumer Credit Reports
In today’s automotive retailing market, consumers are armed with information as never before. It’s never been so valuable to consumers or so easily obtained. 88 percent of car buyers conduct research online before coming into the dealership, l
Sep 19, 2017