SpinCar CEO Devin Daly explains why providing as much vehicle information as possible on a VDP is critical.

In this episode of Witt’s Wise Words, Bill Wittenmyer shares the most crucial campaigns dealers should be focusing on in the 4th quarter.

Is your dealership the kind of place where employees can’t wait to come to work every morning? Do your employees arrive early and stay late because they love their jobs, not because they feel they have to? If you answer with a resounding ‘

Sorry, just had to do that in my current aggravated state – yellow journalism headlines everywhere – YUK. Sit or stand? That is a pertinent question for both customers and assistant service managers (writers). Should the ASM be standing at his or

Do your customers trust your salespeople? According to the most recent Gallup poll on the subject, the answer is a resounding “No!”. Americans rank car salespeople as the third least trustworthy profession. Only members of Congress rank lower, an

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing. Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a lon

Net cash balance is one of the best indicators of how healthy your store is. If your net cash balance is adequate to good, you are in a position to be proactive and take advantage of opportunities. For example, with plenty of cash on hand you can go

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av

When users visit your dealership’s site they want to get right to the point. They want to know what’s in stock and what features your vehicles have and they don’t want to waste time. That’s why most visitors are immediately drawn to your sear