We were thrilled so many of you joined us for the Digital Dealer 23 Conference & Expo, Sept. 18-20th at the Paris Hotel & Casino in Las Vegas, NV! The event was filled with 100+ progressive educational sessions, innovation and discovery, and

This year, the number of smartphone users worldwide is expected to reach 2.32 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes alm

With the influx of recalls, two of the biggest challenges for manufacturers and dealers are locating vehicle owners and implementing an effective communication strategy that compels those owners to bring their vehicle into the dealership for repair.

Hurricane Vehicle Replacement Activity Fuels Largest Single-Month Increase Since 2012 LAWRENCEVILLE, GA (October 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value for

LAS VEGAS — The Digital Dealer Conference & Expo, held here in September, was packed with vendors telling dealers their software can help run dealerships more efficiently. But one panel turned the tables, with dealers telling vendors how to pit

LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as social media hubs YouTube and Facebook, to see how consumers respond, suggested Peter Leto, Google’s hea

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Mark

Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KP

The next evolution in the automotive industry will fundamentally transform dealership service departments… and this one will be big: service departments that could be empty. If you look at current trends, you can see the writing is on the wall; rid