This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers tra

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing

At its core, sales is a numbers game. It always has been and always will be. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performe

ProfitByAction.com Quick Tip on the importance of getting the buy-in and agreement of all Dealership Management as part of the Planning Process. Once everyone has agreed to the plan, set appropriate actions.

While it may feel like the auto industry is nothing but blue skies, dealer principals might be feeling the pinch of everything from margin compression and higher interest rates to annual sales figures that make the same sound as air slipping out of a

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in this video blog.

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, som

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a custome