Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re going all in. If you’re a marketer– you’re finally going to be able to show your clients exactly wha

ELEAD1ONE Partner Bill Wittenmyer discusses why managing the unmanageable is a recipe for failure.

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade. Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotiv

Join us this October 16-18th in Las Vegas, Nevada for 100+ actionable seminars, networking opportunities, and innovation – in one of the most exciting locations in the world. Digital Dealer 25 will feature an agenda packed with the industry’s mos

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That’s right… I’m talking about Google and Facebook . Regardless, your campaigns need to be ready for those changes— which

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares the 80/20 rules and why it’s important for marketing & revenue.

When it comes to sales and service transactions in the retail automotive industry, a main strategy in acquiring new customers or repeat business has always been to offer discounts. Most auto dealer advertisements on television, radio, online, or deli

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions. Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an on

ProfitByAction.com Quick Tip on the Business Planning Process.