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Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, in
Oct 5, 2018

#FreebieFriday: Thinking Big but Acting Bigger

ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in this video blog.
Oct 5, 2018

A Tale of Two Hires

Better recruitment of new employees can help reduce your turnover rate and save your dealership much grief and even more money Is employee turnover overturning your store’s profits? Maybe. According to Ted Kraybill of ESI Trends, employee turnover
Oct 4, 2018

Your Front-Line Employees Are Your Brand. Are You Hiring the Right Ones?

Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”? The same concept may also apply in your dealership. Everything seems fine, but if your frontline employees answering the phones aren’t driving t
Oct 4, 2018

SEO Through the Years: How the Importance of Backlinks Has Changed

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what
Oct 4, 2018

From Online to In-Store: Continuing the Digital Experience

In the retail world today, consumers have grown accustom to quick, easy, and digital processes. Take Google and Amazon as examples – these companies provide easy, engaging, and mobile shopping experiences that allow consumers to make purchases in j
Oct 4, 2018

Essential Strategies for Offering Quick, Easy and Fair Consumer Financing

There are few things that can be universally agreed upon; the need for access to reliable transportation, however, is not debatable. It is a lifeline to our livelihood, our jobs. As such, car repairs should be considered a non-discretionary expense,
Oct 4, 2018

Profit By Action Quick Tip: Business Planning 2 – Preparation

ProfitByAction.com Quick Tip on the home work required before you start your Dealership Business Plan.
Oct 4, 2018

To Trade or Not to Trade?

AutoLoop VP, Front End Solutions Russ Beckenstein explains the importance of acquiring a customer’s trade-in in this video blog. About the Author A finance-savvy expert in business relations, Russ Beckenstein has conquered the roles of Senior V
Oct 4, 2018