As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever. Simply put, SEO

ELEAD1ONE Partner Bill Wittenmyer shares why forecasting sales in dealerships needs to be more based on history than on a sales meeting.

I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer

The most under-reported story of our industry today is that of rising interest rates. Given all of the headlines surrounding tariffs and trade wars, politics and a booming economy, the topic of interest rates in our very rate-sensitive industry is no

Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits happen at a dealership.2 Why? People often believe they’ll be overcharged, or the dealership is farther away than their local mechanic,

It is natural for people to insure their own survival. Our instincts keep us safe. The traditional sales environment encourages professionals to prioritize oneself. The dominant messages that the sales or service professional at the dealership hear a

There is a significant chasm between what marketers post on social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social media (and running a successful store) is to know

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It happens to have been the favorite restaurant of the late, great Frank S

So, I’m asked to work with a caring and aggressive client suffering a service process failure rate the original New York Mets would have been proud of. Not bad people, not uncaring people, just one unfortunate situation after another driven by