When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.

Amidst an active discussion of change, robust transaction activity, and consolidation in our industry, it is worth considering just exactly why this is all coming about. To put it simply: the benefits of size are really starting to play out. And it�

Your Team Members Are Either Spectators or Doers Mindless managerial duties and conformity are major traps for mediocre managers and the casualties are the dealership’s personnel. The time has come to shed the “old-school” bureaucra

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messa

Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference betwe

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively — or at all. The response rate for leads is very low in the

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

In my last column we reviewed the need for growing our own qualified and quality techs to combat today’s obvious shortage, some of the history of service production teams and their purpose, as well as the need to reexamine how the system might prov

A new year around the corner brings with it a renewed focus on self-improvement and growth. As 2018 has seen growing pressure on variable margins and sales volumes, many in the auto industry are asking: “How are we going to make 2019 better?” The