Do not Confuse Activity with Accomplishment Mindless managerial duties and conformity are major traps for mediocre managers and the casualties are the dealership’s personnel. The time has come to shed the “old-school” bureaucratic m

Every year the number of higher mileage older vehicles increases. And every year dealership service departments lose more market share. Vehicle owners almost always defect to the aftermarket as their vehicles get older and accumulate more miles. What

Digital marketing has seen radical changes over the last few decades. Across industries, shoppers have gotten used to possibilities unimaginable just a few years back. Not surprisingly, each big change to affect marketing has made its way to automoti

One of my college professors was famous for a crazy stunt that he pulled every semester. On the first day of class, he would introduce himself, take off his shirt and jump out the window. A few minutes later he returned to the classroom, calmly put o

In this video blog, Affinitiv CEO & Executive Chairman Scot Eisenfelder shares his opinion on why consumers choose franchise dealers for service over independents.

When Carvana comes out with an ad campaign such as, “That Didn’t Suck,” people should probably take note. Especially dealers and ad agencies. The ad touts that the car buying process doesn’t have to suck. It’s a branded message that is sure

Flood-related catastrophic (CAT) events such as what happened in the Carolinas in September create significant challenges for managing the disposition of vehicles damaged by flood waters. For the manager of an auto dealership, fleet managers, insuran

Profit By Action Quick Tip on the essential Follow Up actions required to ensure your plan is achieved and success delivered.

Before going straight into the tips and tactics for fostering a strong culture within your company— it’s ultimately most important to explain why doing so is imperative to building a successful company. While providing a “safe and satisfactory�