Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses

In this Witt’s Wise Words, VP of Sales, CDK Global, Bill Wittenmyer discusses how sales is a numbers game. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your

All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016.[i] And with eMarketer predicting a first-ever $1 trillion holiday shopping season[ii], retail

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you c

You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand-new car on their driveway. Dealers are in fierce competition during the final stretch

Physical auctions have long been the life-blood of a wholesale used vehicle marketplace that now accounts for vehicle sales valued at more than $100 billion annually, according to National Auto Auction Association estimates. However, a transformative

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the r

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-

Andy Church explains why used vehicle inventory management is vital to dealership profitability in this Quick Tip.