It can be said that it’s a new day for dealerships in the industry. “Big data” has paved the way for dealers to use their extensive repositories of consumer data in incredibly strategic ways,

In a world where 2-3% lead conversion from a website is the high average, what the %$^# happens to the other 97% of shoppers who don’t submit leads? How do we get THOSE people to

As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find

Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward can be just as powerful for brands. Whereas social sharing is public, diffuse, and powerful at driving top

Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your sales. That disconnect is the central proble

It’s not surprising that digital media, as a percentage of total media consumption, officially surpassed TV in 2013. You can’t go anywhere without being surrounded by folks staring at a screen or tuned into their ear buds. We now travel unfettere