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Conference & Expo: October 14 -15, 2025
DealerPoint: April 9-11, 2025

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How Much Revenue Does Follow-up Generate? [VIDEO]

AutoLoop VP, Analytics & Data Services discusses the importance of follow-up in generating revenue in this video blog.
Feb 8, 2017

4 "Big Data" Principles All Marketing Champions Need To Know

Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort
Feb 1, 2017

Did US New Auto Sales Reach Their Peak in 2016?

While 2016 may not have ranked among everyone’s favorite year, for most of the nation’s automotive dealers, it was indeed--as Frank Sinatra once sang—‘a very good year.’
Jan 17, 2017

Google Tax: Should You Turn off Branded Paid Search Keywords?

Four years ago a writer penned a piece on “Google Tax” that explained how businesses are essentially forced to run paid search campaigns on their brand names which, of course,
Jan 9, 2017

Hard Facts: How to Use YouTube Director [VIDEO]

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video?
Dec 23, 2016

Hard Facts: How to Use Google Tag Manager [VIDEO]

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites.
Dec 19, 2016

The Amnesia Effect of Google Analytics

Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see
Dec 16, 2016

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”
Nov 18, 2016

Using Big Data to Gain More Market Share

How much time a day do you spend cruising the Internet on your computer and mobile devices?  Two hours, 6 hours, perhaps 8 hours?  The average American spends over 11 hours a day online
Sep 15, 2016