Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important and drive traffic that can actually create incremental business. If

The recent devastation caused by Hurricane Harvey and Hurricane Irma is horrifying in terms of lives lost, lives affected, and the billions of dollars in property damage. If there is any silver lining to be found, it is only that things could have be

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have

Part 2: Sales Attribution In part 1 of this series, I discussed Web Traffic Attribution, how that works and why most dealers are using it as their primary measurement tool when making marketing spend decisions. While web traffic is certainly importan

There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th

When it comes to finding ways to make more money, Good Car People understand the power of utilizing data to minimize waste. Good Car People are the ones who plan, measure, monitor, and focus their efforts – and their spending – on the spe

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers to accurately measure if their marketing spend is providing ROI – and really, truly trust the data. �

For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo

It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the root of the issue or the source it stemmed from in the first place. The same concept applies to the sales and BDC operations inside every exi