Why the Automotive Industry Needs to Prioritize Creating a Seamless Digital Experience  Over the last year, we’ve seen a tremendous shift in the way consumers prefer to shop. Successful brick-and-mortar stores have transitioned their businesses to

As I prepare my keynote address for an upcoming conference it became clear to me that unless I simplify my slides, I may lose the audience. Dealership managers know that something is wrong with their marketing strategy.   The answers I will pr

In a recent presentation at Digital Dealer 23, I had the opportunity to present strategies for Big Data. The key driver was focused on how Big Data impacts the automotive landscape as a whole. One area specifically that captured the audience’s atte

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structur

Last year was a record year for recalls; over 50 million vehicles had recalls with over 900 different campaigns. This was the third year in a row that recalls topped 50 million vehicles. Recalls can be good business for dealers if they handle them pr

When I ask most dealers to tell me about their Customer Relationship Management (CRM) initiative strategy they instantly default to what piece of software they use and that is where it ends. Funny how we focus almost 100% of our faith and attention o

Research for my upcoming book “Who Sold It?” included asking Marketing Managers and General Managers how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month is the ultimate KP

Net cash balance is one of the best indicators of how healthy your store is. If your net cash balance is adequate to good, you are in a position to be proactive and take advantage of opportunities. For example, with plenty of cash on hand you can go

Why are you paying Google to drive traffic to your site? The automotive industry wastes billions on paid search, social, and re-targeting to drive consumers to their own websites – and consumer behavior data suggests that people are increasingly av