Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your

I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I&

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership. While both can be valuable in the right situation, the pr

Every New Year is accompanied by a revitalized, fresh new wave of energy. It’s exciting to hit that reset with button with a renewed sense of faith as we reassess our goals and make changes to be better. I believe 2018 in particular will be a year

Cyberattacks have increased at an alarming rate. According to the FBI’s Internet Crime Complaint Center, victims of email business fraud lost $5.3 billion from 2013 to 2016[1]. Between January 2015 and December 2016, identified losses increased 2,3

As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build la

As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable, cash flow, billing, and payroll can become cumbersome and costly. Some questions that should be consid

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. Thes