Auto Retail News

By Mike Hirschfield, CEO, Assured Influence The number one opportunity in your business right now lies in improving your communication. You don’t need the best price, or even the best product to win more sales, but you do need to create the best ex

By Mike Lee, Internet Director, Melloy Nissan Two recent conversations prompted my exploration into online reputation and the discovery of solutions to improve our dealership’s star rating. The first was during a meeting with our factory’s owner

Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of

This is my third and final blog in the series about what to look for when choosing a DMS. In this final part of the series, I cover three more areas to consider when investigating what should be a long-term relationship. 1. Evaluate for the Future �

We live in a connected world and social selling has become aligned with general sales best practices. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn’t easy an

By Melanie Borden, VP of Marketing, Celebrity Motor Cars Tom Maoli’s Celebrity Motor Cars is where I reside as the in-house VP of marketing and built and run our internal agency. Celebrity Motor Cars is a luxury auto group in NJ/NY that consists of

By Adam Pavkov, Client Partner, Facebook No industry is immune to the fundamental changes occurring in consumer purchase behavior and the heightened expectations surrounding the new retail shopping experience. However, there is certainly good news fo

By Steve Laureys, National Account Director, CallRevu Click-to-call campaigns are everywhere. Your dealership is likely running several now. As such, you’re familiar with Google reports that show your click-to-call rate and cost-per-click. You like

By Tim Scoutelas, Director of Strategic Accounts, MAX Digital The used car market is ripe for dealers: Vehicle prices are rising, demand is growing, and days on the lot is dropping. According to Edmunds Q1 2019 Used Vehicle Report, pre-owned vehicle