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Going from Tourist to Tour Guide
If you don’t it will be like an orchestra without a conductor Vehicle headlights only illuminate the road ahead for about 200 feet but you can, even with this limited vision, go from Maine to Florida in these incremental steps if you are willing to
Mar 1, 2010
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Dealer ManagementDealer/GM NewsFinance & Insurance NewsInventory ManagementLead Management & CRMPre-Owned Sales & Marketing Strategies
Is It Time for a New Kind of Sales Department? Consider combining the new and used vehicle sales departments
Last year we saw things that were previously unimaginable. OEM bankruptcies, franchise terminations, and many more dealers that just went out of business because they couldn’t survive the economic challenges. Automotive financing, both retail and w
Mar 1, 2010
A Darwinian Fight for Survival: Winning dealers know customers want price and want it quick
Here is a stark but simple fact: for the past year, the marketplace has offered fewer active buyers than needed to sustain the dealer community. A Darwinian fight for survival proceeded; over the past year an alarming number of dealers went out o
Mar 1, 2010
Is Your Web Site Fully Optimized?
Effective SEO campaigns are more than just keywords and meta tags It’s not news that search engine optimization has been a hot topic in the automotive industry for quite a while. You have probably spent a significant amount of time throughout the l
Mar 1, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementSales ManagementSales Strategies
Quick Tips to Improve Online Pre-Owned Sales
Creative merchandising of inventory improves sale chances We’re well into the first quarter, but it’s never too late to tweak our annual goals. At the very least we all can use a reminder of the basics that got us to where we are today. Think bac
Mar 1, 2010
Making Profit with your IT Department
For many years, a major DMS provider would sell their system on the claim that if they switched to their system, a dealership could reduce office staff by 50%. The latest claim that’s been going around has been if you get an ASP solution, you can
Mar 1, 2010
The Cruel Mistress of Social Media
It wasn’t very long ago that the social networking sites of today were being hailed as a virtually cost-free medium to reach your clients with your advertising efforts. “Hey! You get to put your very same ads and commercials someplace else, b
Mar 1, 2010
NADA and Dealers: Why Associations Matter
NADA stands for the National Automobile Dealers Association, and the key word here is ???association.??? It means ???together.??? It means we all come together in a united front to face the challenges of our industry???and they continue to be many. L
Mar 1, 2010
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News Electric Car Dealerships Struggle But Why Such Surprise – TheCarConnection.com (blog)
News Electric Car Dealerships Struggle But Why Such SurpriseTheCarConnection.com (blog)March 1st, 2010 A recent artic...
Mar 1, 2010