Webinars
Webinars
On Demand Webinars
Coronavirus Causes Disruption and Accelerates Need for Automotive Digital Retailing Proficiency
Join MarketScan in this webinar to learn how you can embrace existing technology to improve and individualize the online and in-store car buying experience.
Apr 3, 2020
Webinars
On Demand Webinars
Search to Sold – 100% Digitally
During this webinar, Steven Pelham, Product Marketing Manager of Podium, will help you to learn how you can manage your customer’s journey — from initial search to final sale — digitally.
Mar 26, 2020
Webinars
On Demand Webinars
Use Video With Customers During COVID-19 (For Free)
Explore Video Best Practices and the No-Cost Techniques to Communicate with Customers and Prospects During COVID-19. In this webinar, Steve Pearson, CEO of Friendemic, will share best practices on sending prospects a video walk-around, rather than ha
Mar 19, 2020
Webinars
On Demand Webinars
“Stop Everything!” My Dealer Said “Cut It All – Now!”
The auto market used to suffer three-year cycles, and so far we’ve had 11 years of growth; therefore, now is the time to revisit down-market strategies. It's the perfect time to reassess your digital marketing strategy and adjust quickly.
Mar 12, 2020
Webinars
On Demand Webinars
Customer Experience 101: How to Humanize Your Digital Dealership in 2020
The human condition is unchanging: We want to be seen, heard, and understood. That’s why the right approach to customer experience in 2020 isn’t digitization; it’s humanization.
Feb 12, 2020
Webinars
On Demand Webinars
Everything I Know About Digital Strategy I Learned from Bobsled Racing
Like competitive bobsled racing- digital strategy, marketing, and website experiences are challenging.
Feb 6, 2020
Webinars
On Demand Webinars
How to Win Customers and Influence Word-of-Mouth
Podium will discuss how to kick-start a word-of-mouth engine for your dealership that will win you more customers.
Jan 24, 2020
Webinars
On Demand Webinars
How Are You Measuring Digital Success in 2020?
C-4 Analytics will address how leading dealers (and dealer groups) plan to measure digital success in 2020. It is predicted that vehicle sales are going to tighten/flatten this year and beyond.
Jan 13, 2020
Webinars
On Demand Webinars
One Size Doesn’t Fit All: A Dealer’s Guide to Facebook Ads
Learn the balance of building audiences for a channel like Facebook, which is built to stimulate interest in your dealership.
Dec 5, 2019
Posts
Industry Press Releases
Highnote Announces Fasten Rewards Partnership to Launch Consumer Credit Card Rewards Program
Highnote, a leader in modern card platform management, announced the launch of a new consumer credit card program with Fasten Rewards. Leveraging Highnote’s customizable platform, Fasten aims to strengthen the relationship between drivers and d
Feb 18, 2025
Posts
Dealer/GM News
A Third of Middle-Class U.S. Households Plan to Buy Vehicles in 2025
A survey by financial services company Santander US found that a third of middle-income households making between $50,000 and $148,000 annually intend to buy a car this year. A number of those weighing whether to buy have started taking action. Abo
Feb 18, 2025
Posts
Marketing & Advertising
How to Keep Your Dealership Ahead of the Competition in 2025
Competition has always been a significant challenge for dealerships, requiring more than just an impressive inventory to stay ahead. With more people expecting convenience, transparency, and value, dealerships must rethink their strategies and move b
Feb 17, 2025
Posts
Industry Press Releases
Brad Eichers Inducted into the Utah New Car Dealer’s Hall of Fame
The Utah Automotive Hall of Fame has inducted Ken Garff Automotive Group executive and partner Brad Eichers into the prestigious Utah New Car Dealer’s Hall of Fame, recognizing his remarkable contributions to the automotive industry and his las
Feb 17, 2025
Posts
Dealer/GM News
Florida Dealers File Suit Against Scout Motors
Florida is the next battleground between franchised dealerships and automakers looking to sell directly to the consumer. Volkswagen and Audi dealers in the Sunshine State filed a lawsuit against Scout Motors that alleges its direct-sales model for ve
Feb 17, 2025
Posts
Dealer Ops & Leadership
Dealer Magazine: Misguided Focus in Dealerships
Editor’s Note: This article was originally published in the January/February edition of Dealer magazine A word from Charlie Polston: “My friends, as you know I retired December 31, 2024 after 42 years in the automotive industry. I’m delighted t
Feb 14, 2025
Posts
Industry Press Releases
XPENG selects RTI Connext Drive to Streamline Communication for its Next-Generation Vehicle Architecture
Real-Time Innovations (RTI), the infrastructure software company for smart-world systems, announced XPENG has selected RTI Connext Drive to provide the core communication technology for its next generation E/E vehicle architecture. Starting with t
Feb 14, 2025
Posts
Dealer/GM News
Nissan, Honda End Merger Talks
Honda and Nissan officials were unable to reach an agreement to merger, ending talks that would have created one of the world’s largest automakers. In a joint statement released by Nissan, Honda and Mitsubishi Motors, the three companies “agreed
Feb 14, 2025
Posts
Dealer Ops & Leadership
Dealer Magazine: 10 Things to Address Before Hiring an In-Law
Editor’s Note: This article was originally published in the January/February edition of Dealer magazine Bringing family into your dealership can be tricky. Adding an in-law to the mix? That’s next-level complicated. Between managing emotions, exp
Feb 13, 2025