Webinars
Webinars
On Demand Webinars
Coronavirus Causes Disruption and Accelerates Need for Automotive Digital Retailing Proficiency
Join MarketScan in this webinar to learn how you can embrace existing technology to improve and individualize the online and in-store car buying experience.
Apr 3, 2020
Webinars
On Demand Webinars
Search to Sold – 100% Digitally
During this webinar, Steven Pelham, Product Marketing Manager of Podium, will help you to learn how you can manage your customer’s journey — from initial search to final sale — digitally.
Mar 26, 2020
Webinars
On Demand Webinars
Use Video With Customers During COVID-19 (For Free)
Explore Video Best Practices and the No-Cost Techniques to Communicate with Customers and Prospects During COVID-19. In this webinar, Steve Pearson, CEO of Friendemic, will share best practices on sending prospects a video walk-around, rather than ha
Mar 19, 2020
Webinars
On Demand Webinars
“Stop Everything!” My Dealer Said “Cut It All – Now!”
The auto market used to suffer three-year cycles, and so far we’ve had 11 years of growth; therefore, now is the time to revisit down-market strategies. It's the perfect time to reassess your digital marketing strategy and adjust quickly.
Mar 12, 2020
Webinars
On Demand Webinars
Customer Experience 101: How to Humanize Your Digital Dealership in 2020
The human condition is unchanging: We want to be seen, heard, and understood. That’s why the right approach to customer experience in 2020 isn’t digitization; it’s humanization.
Feb 12, 2020
Webinars
On Demand Webinars
Everything I Know About Digital Strategy I Learned from Bobsled Racing
Like competitive bobsled racing- digital strategy, marketing, and website experiences are challenging.
Feb 6, 2020
Webinars
On Demand Webinars
How to Win Customers and Influence Word-of-Mouth
Podium will discuss how to kick-start a word-of-mouth engine for your dealership that will win you more customers.
Jan 24, 2020
Webinars
On Demand Webinars
How Are You Measuring Digital Success in 2020?
C-4 Analytics will address how leading dealers (and dealer groups) plan to measure digital success in 2020. It is predicted that vehicle sales are going to tighten/flatten this year and beyond.
Jan 13, 2020
Webinars
On Demand Webinars
One Size Doesn’t Fit All: A Dealer’s Guide to Facebook Ads
Learn the balance of building audiences for a channel like Facebook, which is built to stimulate interest in your dealership.
Dec 5, 2019
Posts
Dealer/GM News
Lotlinx Q1 Report: Inventory Tightening Even as Carryover Increases
Aging vehicles are yet another challenge dealerships will be facing in the coming months as new vehicle carryover inventory has increased by eight percent so far this year according to the Q1 2025 Quarterly Vincensus Report from Lotlinx. That rise in
Apr 23, 2025
Posts
Dealer Ops & Leadership
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud
In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the
Apr 22, 2025
Posts
Dealer/GM News
Santander US: Middle-Income Americans Are Revving Up Auto Demand
According to a new report from Santander US, automotive demand is on the rise amongst middle-income Americans. Despite increasing costs, 47 percent are considering a vehicle purchase in the next year, an increase from 41 percent in 2023. Santander’
Apr 22, 2025
Posts
Marketing & Advertising
Before the Bay: Why the Service Journey Starts Online
When I was asked to conduct a basic online overview of a manufacturer-affiliated service department, I approached it the way I always do. With a blend of practical, transferable skills and a clear focus on the customer journey. This wasn’t a deep d
Apr 21, 2025
Digital Dealer Conference and Expo 2025 Registration is Open—Let’s Talk About the Changes to #DDCE25
With registration opening up today for Digital Dealer Conference and Expo 2025, we want to detail the exciting changes made for the show this year. #DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the
Apr 21, 2025
Posts
Dealer/GM News
Changing Fleet Strategies Are Unlocking Opportunities for Auto Dealers
Fleet managers are anticipating significant changes in the coming months due to potential cost increases from import tariffs. 48 percent say they are likely to delay planned vehicle replacements and 30 percent plan to extend vehicle lifecycles accord
Apr 21, 2025
Posts
Industry Press Releases
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro
Apr 18, 2025
Posts
Dealer Ops & Leadership
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage
Apr 18, 2025
Posts
Dealer/GM News
Used Car Prices Continue to Rise As Sales Increase
The average price of a used car rose $100 in March according to CARFAX’s Used Car Index. This comes as a combination of seasonal trends and incoming tariffs drove sales to more than double what they were a year ago. “We expect this surge in car p
Apr 18, 2025