Webinars
Webinars
On Demand Webinars
Coronavirus Causes Disruption and Accelerates Need for Automotive Digital Retailing Proficiency
Join MarketScan in this webinar to learn how you can embrace existing technology to improve and individualize the online and in-store car buying experience.
Apr 3, 2020
Webinars
On Demand Webinars
Search to Sold – 100% Digitally
During this webinar, Steven Pelham, Product Marketing Manager of Podium, will help you to learn how you can manage your customer’s journey — from initial search to final sale — digitally.
Mar 26, 2020
Webinars
On Demand Webinars
Use Video With Customers During COVID-19 (For Free)
Explore Video Best Practices and the No-Cost Techniques to Communicate with Customers and Prospects During COVID-19. In this webinar, Steve Pearson, CEO of Friendemic, will share best practices on sending prospects a video walk-around, rather than ha
Mar 19, 2020
Webinars
On Demand Webinars
“Stop Everything!” My Dealer Said “Cut It All – Now!”
The auto market used to suffer three-year cycles, and so far we’ve had 11 years of growth; therefore, now is the time to revisit down-market strategies. It's the perfect time to reassess your digital marketing strategy and adjust quickly.
Mar 12, 2020
Webinars
On Demand Webinars
Customer Experience 101: How to Humanize Your Digital Dealership in 2020
The human condition is unchanging: We want to be seen, heard, and understood. That’s why the right approach to customer experience in 2020 isn’t digitization; it’s humanization.
Feb 12, 2020
Webinars
On Demand Webinars
Everything I Know About Digital Strategy I Learned from Bobsled Racing
Like competitive bobsled racing- digital strategy, marketing, and website experiences are challenging.
Feb 6, 2020
Webinars
On Demand Webinars
How to Win Customers and Influence Word-of-Mouth
Podium will discuss how to kick-start a word-of-mouth engine for your dealership that will win you more customers.
Jan 24, 2020
Webinars
On Demand Webinars
How Are You Measuring Digital Success in 2020?
C-4 Analytics will address how leading dealers (and dealer groups) plan to measure digital success in 2020. It is predicted that vehicle sales are going to tighten/flatten this year and beyond.
Jan 13, 2020
Webinars
On Demand Webinars
One Size Doesn’t Fit All: A Dealer’s Guide to Facebook Ads
Learn the balance of building audiences for a channel like Facebook, which is built to stimulate interest in your dealership.
Dec 5, 2019
DDCE2025 Speaker Proposals Deadline Set for April 11
Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 2, 2025. Please follow t
Mar 19, 2025
Posts
Marketing & Advertising
Cookies to Carrots: Why User Experience And Business Outcomes Are The Future of Marketing
As the third-party cookie crumbles yet again, the future of digital advertising measurement is somewhat uncertain with a patchwork of solutions in development to replace our beloved snack-sounding snippets of code. While browser-based cookies have se
Mar 18, 2025
Posts
Dealer/GM News
KBB: February New-Vehicle Prices Decrease from a Month Earlier
February’s new-vehicle average transaction price (ATP) was recorded at $48,039, a year-over-year gain of 1.0 percent but lower by 1.3 percent from January. According to Kelley Blue Book (KBB) officials, sales incentive levels were mostly flat month
Mar 18, 2025
Posts
Dealer Ops & Leadership
From Skepticism to Confidence, Upselling Strategies That Work
Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships priorit
Mar 17, 2025
Posts
Dealer/GM News
EV Owner Satisfaction Improves But Uncertainties Create Challenges
After a decline in overall satisfaction in 2024, owners of both premium and mass market battery electric vehicles (EVs) are expressing a change of sentiment this year, according to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership
Mar 17, 2025
Posts
Dealer/GM News
Auto Dealers Expanding Mobile Service in 2025: Curbee
Looking to meet consumers’ expectations for convenience and improve dealership profits, U.S. auto dealers are primed to add mobile service in a big way in 2025, according to Curbee officials. Mobile service boosts customer loyalty to a dealership�
Mar 14, 2025
Posts
Marketing & Advertising
Driving the Future: How AI Is Transforming Auto Dealerships
Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak to a salesperson. That world is closer than you think, thanks to the rise of artificial intelligence in the automotive industry. From
Mar 13, 2025
Posts
Dealer/GM News
Cox Dealer Sentiment Index Improved, But Warning Signs Remain
While the first Cox Automotive Dealer Sentiment Index (CADSI) of 2025 showed a slight improvement in the first quarter compared to the fourth quarter of 2024, the survey was conducted before President Donald Trump’s tariff plan was announced. The U
Mar 13, 2025
Posts
Dealer Ops & Leadership
The Missing Ingredient With Today’s Digital Deal Jackets
Today’s leading auto retailers widely recognize the significance of digital deal jackets in their operations. These comprehensive electronic records have transformed legacy dealership processes, covering all aspects of vehicle sales. However, j
Mar 12, 2025