For decades, little has changed in the way dealerships sell cars to consumers. However, advances in technology have dramatically changed the way consumers buy everything else. eBay, Amazon and a plethora of other online portals enable us to purchase just about anything we desire from the comfort of our home. Consumers have become sophisticated and accustomed to the ease by which technology enables providers of services to deliver experiences with instant gratification. Most consumers want a car buying experience that is consistent online and in-store. Unfortunately, that rarely happens.
Overnight, the Coronavirus has accelerated the need for dealers to become proficient in digital retailing. It is no longer relevant or sufficient to have an ad-hoc online presence. In order for dealers to thrive in today’s environment, they must provide a consistent, transparent and easy method for their customers to buy their products.
This webinar focuses on how dealerships can embrace existing technology to improve and individualize the consumer’s car buying experience, both online and in-store. It will explain how all of the critical data and technology are instrumental in minimizing the time a consumer needs to spend in a dealership – if at all. We will demonstrate how to eliminate the current disconnect between quotes that shoppers receive online versus what is quoted to them in the showroom.
We will discuss how, when friction points are reduced during the car buying experience, dealers and consumers win. Speed, clarity, and transparency during every step in the process add to the value a retailer brings to the car buying experience, especially when the consumers spend less time in the dealership than what they have experienced before.
Primary Learning Objectives:
1. Discover how the retail automotive industry is in the midst of a long-running change and digital transformation.
2. Hear why the “clicks-to-bricks” journey does not have to be disconnected if you use the right technology.
3. Learn why you should have control over how payments are being quoted on your behalf online.
Co-Founder & President, Market Scan
Rusty West has served as President of Market Scan since co-founding the company with his father, Russell, in 1988. Working with his father, an expert in automotive leasing, Rusty used his computer software experience to launch the company’s first product, Lease Prophet, in 1989. Shortly after Lease Prophet’s highly successful launch, Rusty became nationally recognized as the man who “rewrote the book” on automotive leasing technology. Rusty has spent the last 30 years leading his team of engineers for Market Scan to become the leader in automotive financing/leasing software and data services. West holds Bachelor of Science degrees in mathematics, computer science and physics from the University of West Georgia.