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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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“We Already Do That”: The Infamous Phrase Holding Back Your Digital Marketing

Gain actionable insights for your primary digital marketing channels to ensure you’re getting maximum potential of every dollar you spend in digital.
Feb 22, 2021

Decrypting Streaming Media: A Podcast-Style Discussion

The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-s
Feb 21, 2021

Selling in a COVID-19 World

It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don�
Jan 8, 2021

The Tough Questions You Should Be Asking Your Agency

Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Jan 8, 2021

Revolutionize the way your dealership does communications

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Jan 6, 2021

It’s Not Them – It’s You! How Dealers Sabotage Themselves

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

You created separate Sales and Service pages for Google My Business…Now What?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

Are You Retail Ready for 2021?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Nov 25, 2020

What Your Variable Agency Isn’t Doing For Fixed Ops Digital Marketing

Learn what your variable agency isn't doing for fixed ops digital marketing and how to improve your online scheduled appointments. Discover steps your dealership can implement to increase service business.
Nov 19, 2020

From Skepticism to Confidence, Upselling Strategies That Work

Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships priorit
Mar 17, 2025

EV Owner Satisfaction Improves But Uncertainties Create Challenges

After a decline in overall satisfaction in 2024, owners of both premium and mass market battery electric vehicles (EVs) are expressing a change of sentiment this year, according to the J.D. Power 2025 U.S. Electric Vehicle Experience (EVX) Ownership
Mar 17, 2025

Auto Dealers Expanding Mobile Service in 2025: Curbee

Looking to meet consumers’ expectations for convenience and improve dealership profits, U.S. auto dealers are primed to add mobile service in a big way in 2025, according to Curbee officials. Mobile service boosts customer loyalty to a dealership�
Mar 14, 2025

Driving the Future: How AI Is Transforming Auto Dealerships

Imagine a world where every customer walks into your dealership feeling understood and valued before they even speak to a salesperson. That world is closer than you think, thanks to the rise of artificial intelligence in the automotive industry. From
Mar 13, 2025

Cox Dealer Sentiment Index Improved, But Warning Signs Remain

While the first Cox Automotive Dealer Sentiment Index (CADSI) of 2025 showed a slight improvement in the first quarter compared to the fourth quarter of 2024, the survey was conducted before President Donald Trump’s tariff plan was announced. The U
Mar 13, 2025

The Missing Ingredient With Today’s Digital Deal Jackets

Today’s leading auto retailers widely recognize the significance of digital deal jackets in their operations. These comprehensive electronic records have transformed legacy dealership processes, covering all aspects of vehicle sales. However, j
Mar 12, 2025

Deadline Approaching for DDCE2025 Speaker Proposals

Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The deadline to submit a proposal #DDCE2025 is April 1, 2025. Accepted speakers will be notified on April 21, 2025. Please follow
Mar 12, 2025

Mastering the Pendulum Swing: Navigating Dealership Leadership Overreach with Precision

In today’s rapidly evolving automotive retail landscape, the interplay between outstanding service and effective sales is more critical than ever. At the heart of this evolution lies strong leadership—a commitment to leadership development, a res
Mar 11, 2025

Auto Industry Improves Response to Website Customers

Pied Piper’s 2025 PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites, found the overall auto industry average performance increased three points to 6
Mar 11, 2025