New Year. Fresh Start. Sales counter reset to zero. You want to do better, sell more, and make better grosses. You want to increase sales, increase share, and lower the advertising cost-per-acquired customer. The truth is, you can’t expect to accomplish those goals until you’ve put your agency (digital or otherwise) to “The Test.” Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Sponsored by C-4 Analytics
Presenter: Rob Stoesser, Vice President, OEM, C-4 Analytics
Primary Learning Objectives:
1. Learn to ask the tough questions – the ones which will have them squirming in their seats. Identify the “behind the scenes” issues that can hold you back.
2. You compile the answers and then decide for yourself (every dealer is different) if you can live with their replies. What you learn will be stunning!
3. Don’t like what they tell you? We’ll discuss strategies for making quick changes so you can hit your 2021 goals.
VP, OEM, C-4 Analytics
Steven has served in the Automotive Industry for 25 years having started in Sales and worked his way through roles as Finance, Commercial, Sales Manager, General Manager and Executive Leadership roles for Auto Groups. His last Automotive role was serving 23 Dealerships in his Corporate role as Director with the Gurley Leep Automotive Family. During his time there his team was responsible for creating and implementing two centralized BDCs and a Digital Marketing Company that provided services from SEM to Videography. The Agency became a Google Premier Partner and was awarded amongst the 2017 Google All Stars. For the last 6 years Steven has served as an advisor and Board member for more than a dozen Companies and is an avid Volunteer for Habitat for Humanity and local Charitable Organizations.