Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

Reality Check: Who’s The Chump?

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4's VP, Rob Stoesser, and Laurie O'Brien, VP of Client Services as they ex
Jul 8, 2021

Making the Shift from Linear to Streaming TV

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new gene
Jul 7, 2021

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire's Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to cr
Jul 6, 2021

Horizontal Marketplaces: Reaching Car Shoppers in the New Normal

Come and learn from OfferUp Auto why millions of mobile users are shopping and buying via a horizontal marketplace each year and how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.
Jun 28, 2021

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of di
Jun 10, 2021

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps
Jun 7, 2021

Driving the Future: Owning Your Used Vehicle Market

Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and opti
May 26, 2021

Dealer Profits To The Moon! A WallStreetBets Playbook For Thriving During Inventory Challenges

Join C-4 Analytics for an instructive discussion on how to leverage lessons from the Reddit thread WallStreetBets to bring dealership profits ‘to the moon’ and win during this inventory challenged landscape!
May 11, 2021

SMS Marketing 101 for Dealerships

This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.
May 10, 2021

Passing the Baton Gets Harder

Editor’s note: We’re moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! Why do so few family-owned businesses p
Mar 28, 2025

Consumer Auto Spending Expected to Set Monthly Record for March

J.D Power is forecasting a nearly 10 percent increase in total new-vehicle sales for March from a year ago as concerns mount on what tariffs will do to the automotive industry in the U.S. Total new-vehicle sales for March 2025, including retail and n
Mar 28, 2025

DigitalDealer.com Interview: National Automobile Dealers Association (NADA) Chairman Tom Castriota

Editor’s note: We’re moving from our digital magazine to website-first content. Enjoy more frequent updates and easier access to our articles and stories you want to see. Thanks for growing with us! DigitalDealer.com recently had the plea
Mar 27, 2025

President Trump: 25% Auto Tariffs Effective April 2 are “Permanent”

President Donald Trump signed an executive order that goes into effect April 2 imposing a 25 percent tariff on cars built outside of the U.S. “We’ll effectively be charging a 25 percent tariff, but if you build your car in the United Stat
Mar 26, 2025

Turning Test Drives into Sales Opportunities: A Dealership’s Blueprint

During the car-buying journey, the test drive is a pivotal moment when customers transition from merely considering a vehicle to envisioning it as their own and an essential part of their daily lives. Research shows that 79 percent of people wouldn�
Mar 26, 2025

DDCE2025 Speaker Proposals Deadline Extended

Call for proposals for the upcoming Digital Dealer Conference & Expo (October 14-15, 2025, Las Vegas) are now open! The new deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 30, 2025. Please fol
Mar 26, 2025

Hyundai Commits to U.S. Manufacturing Expansion with $21B Investment

A new plant in Louisiana is the centerpiece of Hyundai’s $21 billion investment over the next three years in the U.S. that President Donald Trump promoted as a result of the effectiveness of his tariff economic policy. Hyundai officials made the an
Mar 26, 2025

4 Key Strategies Every Dealer Needs to Implement Now

I’ve worked with my fair share of dealerships over the years, and I’ve seen firsthand how fragmented technology, shifting consumer behavior, and rising costs can slow even the best teams down. Every dealer I speak with wants to improve the custom
Mar 25, 2025

NVIDIA Increases Foothold in Auto Industry with General Motors, Magna Deals

NVIDIA continues to make inroads in the automotive industry, announcing collaborations with one of Detroit’s Big 3 and a leader in the Canadian auto market. General Motors and NVIDIA will work together to build custom artificial intelligent (AI) sy
Mar 25, 2025