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Bad Business: Fla. Car Dealership Gives Woman Refund in Pennies

Florida car dealership gives woman refund in pennies, according to The Washington Times. A Florida woman is outraged after buying a faulty car from a Jacksonville dealership and receiving a refund in thousands of pennies. Irena Mujakovic bought a 200
Jul 24, 2014
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In a Subprime Bubble for Used Cars, Borrowers Pay Sky-High Rates

In a subprime bubble for used cars, borrowers pay sky-high rates, according to Deal Book. Rodney Durham stopped working in 1991, declared bankruptcy and lives on Social Security. Nonetheless, Wells Fargo lent him $15,197 to buy a used Mitsubishi seda
Jul 24, 2014
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Tomorrow’s Fastest Cars Could Be Covered in Morphable Skins

Tomorrow’s fastest cars could be covered in morphable skins, according to Wired. Wrinkles aren’t usually an aspect of the future that gets people excited. But fast cars are. And someday we might have cars that can accelerate more quickly, and
Jul 24, 2014
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Car Tech: Time for Automakers to Get in the Fast Lane

Time for automakers to get in the fast lane, according to Marketing Profs. The phrase “latest innovation” is almost a misnomer in the automotive space. By the time a new feature is announced, it’s already years behind what tech gian
Jul 24, 2014
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Maximize Your Service Growth with 5 Simple Rules

Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build
Jul 23, 2014
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Google Dominates Autonomous Cars Influence as Automakers Lag Behind

Google dominates autonomous cars influence as automakers lag behind, from Forbes. Self-driving cars are not yet on dealer lots, but the space is heating up and it’s being led by tech companies while traditional automakers make efforts to catch-up.
Jul 23, 2014
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Auto Leasing Rates Back At Pre-Recession Levels

Auto leasing rates back at pre-recession levels, according to Benzinga. Auto leasing, once considered the realm of status-conscious drivers and people who need a new ride every three or so years, is making a comeback among U.S. consumers. Bloomberg N
Jul 23, 2014
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Automotive Companies Need to Invest in Social Media Now

Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead t
Jul 23, 2014
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Facebook’s Direct Response Program: Answer to our prayers?

Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo
Jul 23, 2014