Auto Retail News

It’s inevitable at every dealership, customers will complain about something. The complaints may be formal lawsuits or informal discussions between customers and employees. How your dealership handles these complaints may be more important than the

Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not

Let’s look at a dealership which buys data from different sources, utilizes it to profile targets, and then moves ahead to design, develop and deploy a fantastic multi-channel strategy. The dealership has managed to deliver a congruent experience a

Technology has made fraud easier to spot. Our financial statement have hundreds of metrics; labor gross profit percent, expenses as a percent of gross, and gross profit per unit. Creating metrics of these items is the best way to tell if there are mi

OnlineDrive, an industry-leading marketing & conversion agency, announced today their partnership with marketing technology firm, CreditMiner. CreditMiner’s software combined with OnlineDrive’s incentive-based behavioral marketing system, Sho

While the correlation between cell phone use and fatal car crashes is already high, new studies indicate that the true number of cell phone related fatal crashes are underreported. Unfortunately data alone cannot capture the full impact of cell phone

Understanding the math in technician productivity, according to Search Auto Parts. We all agree that there is a severe shortage of competent technicians within the industry, and many shop owners tell me that when they see one in or lost one to anothe

How to track your body shop’s special offers, according to Stratosphere Studio. If you’ve been implementing special offers to increase your auto body shop’s lead database and customers, then good for you! Special offers are a smart strategy

Large pickups showing biggest price drop at auction, according to Auto Remarketing. Auction price drops are expected to remain consistent with last week’s movement, with wholesale prices once again predicted to drop by an average of 0.5 percent or