Auto Retail News

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why

9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on your competitors? The information you need is publicly available and freely accessible. In this article, I’ll show you the tools and

lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one’s way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from

It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people who use both tablets and smartphones is expected to reach 140 million in the states by 2018. Now’s the time to invest in all things mobile to

Recent technological innovations in data collection and customer feedback have been a boon to automotive dealers, providing them with a treasure trove of information to which they never before had access. Faced with a plethora of data, many automotiv

No matter what you’re selling, this strategy should do the trick, according to Entrepreneur. There are no shortage of instructional sales books. In fact, there are probably too many. The difficulty with most of the books is that they tend to te

Jumping to the #3 spot in a two-year period – how did they do it? “We implemented a two-part strategy that focused on gaining sales from our existing customers and conquesting new sales by targeting that perfect prospect, says Scott Traub, GM of

According to IHS Automotive, the demand for small crossover vehicles is outpacing sedan sales. As more motorists seek to move into crossover models, this trend offers tremendous growth opportunities for dealers who know how to best market to potentia