Auto Retail News

10 marketing lessons from the World Cup, according to Marketing Profs. More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating

Technology is rapidly changing before our eyes. Cliche, yes, but absolutely true. Sometimes those rapid changes are short-lived (remember pagers?), but often times, those rapid changes equate to “faster” and “easier” – and that’s usua

You are being lied to. As dealers, we like to think that our web presence distinguishes us from our competition, and that we understand our web analytics and KPIs. We like to think that we have reliable third-party data, that SEO and SEM are working

Leases entice drivers to upgrade cars as often as iPhones, according to Bloomberg. When Adam Gilgis leased a Volkswagen GTI this month, he had one goal: a low monthly payment. “We pay $320, which is perfect,” said the 35-year-old Chicago attorney

Experian Automotive today announced American Honda Motor Co. has named it as a provider of vehicle history reports for its Honda Certified Pre-Owned Vehicles and Acura Certified Pre-Owned Vehicles programs. By incorporating the option to choose AutoC

Feds want faster pace for auto recalls, according to The Detroit News. The Obama administration and some members of Congress want to give the National Highway Traffic Safety Administration sweeping new authority to get unsafe cars off the road quickl

Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology.

To say Jay Leno is obsessed by cars is a vast understatement, according to The Detroit News. On a sunny day in the Burbank hills, Jay Leno’s canary yellow McLaren super car shatters the silence. Wedged into the cockpit of the 903-horsepower hybrid

Putting a young tech on a career path, according to Search Auto Parts. One of the most consistent and pervasive challenges facing repair shop owners and service managers is keeping their shops fully staffed with technicians who are up to date on thei