Events at Digital Dealer 2026
Women In Dealerships Power Sessions
SEPTEMBER 22-23 | 12:10 PM – 1:30 PM
Connect, learn and lead with women shaping the future of automotive. Sponsored by Solera, the Women in Dealerships Power Sessions run both days of Digital Dealer on the DealerTech Live Stage, followed by a networking lunch at The Pit Stop. Dive into leadership, career growth and digital strategy, then build real peer connections over lunch.
Digital Dealer Bar Crawl
SEPTEMBER 22 | 5:30 PM- 8:00 PM
Detroit after dark, real conversations, no agenda. Join fellow dealership leaders and solution providers for a self-guided tour through four of Detroit’s iconic bars. Trade what’s working, talk through what isn’t and build relationships that outlast the show floor. Free for all attendees and exhibitors. Register now to claim your spot.
AI Hackathon
SEPTEMBER 23 | 1:00 PM – 5:00 PM
Build the future of auto retail in a single, high-energy session. Join host Brent Wees and team up to create AI-powered marketing solutions for real dealership challenges. Expert table captains guide every step, and top teams present on the DealerTech Live Stage. No coding required. Exclusive to Full Conference Pass holders. Secure your spot before it fills.