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Jan 21, 2022
Webinars
On Demand Webinars
Digital Strategies for Auto Marketing Success in 2022
Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.
Dec 23, 2021
Webinars
On Demand Webinars
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share - all while reducing costs.
Dec 3, 2021
Posts
Sales & Variable Ops
Handling The Trade: Double Sales Appointments by Talking about the Trade-In
Picture this: It’s training day at a high-volume Toyota dealership somewhere in the U.S. and Michael and I are training a team of 60 salespeople. It’s a mixed bag; some vets, some newbies, lots of in-betweeners and COVID babies. I’m discuss
Apr 4, 2024
Posts
Dealer/GM News
Brandt Auto Group Completes Breakup After Gayle Benson Withdraws Compliant
After a complaint by Gayle Benson with the state of Louisiana was withdrawn, the breakup of the Ray Brandt Auto Group is complete. The deals closes a four year legal battle between Ray Brandt’s widow Jessica and his grandchildren over an estimated
Apr 3, 2024
Posts
Sales & Variable Ops
Auto Industry Survey Shows Improvements in Leveraging Automation, AI For Lenders
While they are still trying to understand all of its benefits, auto finance leaders are beginning to incorporate artificial intelligence (AI) into their daily workflow. Informed.IQ, a developer of AI-based software that verifies, streamlines and opti
Apr 3, 2024
Posts
Dealer/GM News
Dealer Magazine: How to be Profitable During the Collapse of Western Civilization
The banks are tightening up, your near-prime and subprime sources have all but dried up. Interest rates are still high. You were so proud of yourself last year when you knocked that deal out of the ballpark with $10,000 over MSRP with 84 months finan
Apr 2, 2024
Posts
Sales & Variable Ops
Tire Industry Drives Digital ID Standards
This story was original published at RFIDJournal.com. Legislation in Europe is focusing on sustainability and tracking how products are made, used and recycled. One mammoth group paying close attention is the tire industry. With 1.2 billion tires in
Apr 1, 2024
Posts
Dealer/GM News
Dealers Bracing for Disruption at Port of Baltimore
Editor’s Note: This story has been updated to note the opening of temporary channels at the port The Port of Baltimore is the busiest in America for shipments of cars. And the deadly accident that brought down the Francis Scott Key Bridge wil
Apr 1, 2024
Posts
Dealer Ops & Leadership
Dealer Magazine: This is Why Customers Defect to Independent Garages…
Dealership customer-pay parts and labor sales average $46 billion annually. That is less than 20% of total parts and labor sales performed annually at all service centers. Therefore, over 80% of customers vote with their checkbook and spend their mon
Mar 29, 2024
Posts
Industry Press Releases
CDK Bridges Longstanding Gap Between OEM and Dealer Shopping Experiences With Automotive Commerce Collab
AUSTIN, Texas – March 26, 2024 – Due to friction created between the various technologies used by original equipment manufacturers (OEMs) and franchise dealers, consumers have long experienced frustration when navigating their buying and servici
Mar 28, 2024
Posts
Marketing & Advertising
Honda Sweeps KBB’s Consumer Choice Awards
As new-vehicle shoppers continue to rise, they perceive Honda’s as the best buy across numerous segments. At least that is the consensus from Kelley Blue Book’s 2024 Consumer Choice Awards. These awards—formerly known as the Brand Image Awards
Mar 28, 2024