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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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“We Already Do That”: The Infamous Phrase Holding Back Your Digital Marketing

Gain actionable insights for your primary digital marketing channels to ensure you’re getting maximum potential of every dollar you spend in digital.
Feb 22, 2021

Decrypting Streaming Media: A Podcast-Style Discussion

The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-s
Feb 21, 2021

Selling in a COVID-19 World

It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don�
Jan 8, 2021

The Tough Questions You Should Be Asking Your Agency

Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.
Jan 8, 2021

Revolutionize the way your dealership does communications

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Jan 6, 2021

It’s Not Them – It’s You! How Dealers Sabotage Themselves

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

You created separate Sales and Service pages for Google My Business…Now What?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Dec 10, 2020

Are You Retail Ready for 2021?

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.
Nov 25, 2020

What Your Variable Agency Isn’t Doing For Fixed Ops Digital Marketing

Learn what your variable agency isn't doing for fixed ops digital marketing and how to improve your online scheduled appointments. Discover steps your dealership can implement to increase service business.
Nov 19, 2020

AiAuto Announces AI-Driven Solutions to Empower the Future of Automotive Retail

AiAuto, a leader in advanced AI-driven technology for the automotive industry, announced the launch of its suite of innovative products designed to transform how dealerships operate, engage with customers, and drive sales. With a focus on innovation
Apr 10, 2025

AutoNation, Campbell CDJR-F, Pugmire Ford, Havana Ford: Dealership Deals

AutoNation Expands Footprint in Colorado AutoNation has acquired Groove Ford and Groove Mazda, rebranded to now operate under the names AutoNation Ford Arapahoe and AutoNation Mazda Arapahoe. In 2024, the stores sold nearly 5,000 new and used vehic
Apr 10, 2025

TikTok’s Marketing Challenges: A Guide for Dealerships

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this
Apr 9, 2025

DDCE2025 Speaker Proposals Due This Friday

There are two days lefts for call for proposals for the upcoming Digital Dealer Conference & Expo. The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 30, 2025. Please follow this link to comp
Apr 9, 2025

Amazon Eyeing Used Car Market with Hyundai Partners

Just a few months after kicking off its sales program with dealerships across the U.S., Amazon is already eyeing expansion into the used cars market. During an interview on the Automotive News Daily Drive podcast,  Fan Jin, director and general ma
Apr 9, 2025

Modernizing Inventory Management: How Machines Can Outperform Human Dealers

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand wi
Apr 8, 2025

Remembering a Legend: Dealer Magazines Alpha Dawg, Jim Ziegler, CSP, HSG

I hate that I have to write this article. I hate that life has to end. I hate that our industry lost a legend. I hate that so many car people will never get the chance to see the Alpha Dawg live on stage or hear him tell the story of driving through
Apr 8, 2025

Tariffs Have Arrived—Here’s How Dealers Can Get Ahead of Rising Service Costs

Tariffs are hitting the bottom line for dealerships nationwide. With nearly half of OEM parts sourced internationally, repair costs could rise by hundreds per job. Dealers who act now can protect their margins, retain customers, and drive service rev
Apr 7, 2025

Affordability Continues to be the Focus for Auto Consumers

The biggest challenge currently facing the automotive market seems to be affordability. According to CarGurus, new vehicles listed for less than $30,000 accounted for only 13 percent of inventory in Q1. This is a steep decline from 37 percent in Q1 2
Apr 7, 2025