Webinars
Webinars
On Demand Webinars
Reality Check: Who’s The Chump?
Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4's VP, Rob Stoesser, and Laurie O'Brien, VP of Client Services as they ex
Jul 8, 2021
Webinars
On Demand Webinars
Making the Shift from Linear to Streaming TV
Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new gene
Jul 7, 2021
Webinars
On Demand Webinars
Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally
How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire's Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to cr
Jul 6, 2021
Webinars
On Demand Webinars
Horizontal Marketplaces: Reaching Car Shoppers in the New Normal
Come and learn from OfferUp Auto why millions of mobile users are shopping and buying via a horizontal marketplace each year and how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.
Jun 28, 2021
Webinars
On Demand Webinars
Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers
As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of di
Jun 10, 2021
Webinars
On Demand Webinars
Apple Maps Makes a Run at Google Maps: How Dealers Should Respond
Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps
Jun 7, 2021
Webinars
On Demand Webinars
Driving the Future: Owning Your Used Vehicle Market
Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and opti
May 26, 2021
Webinars
On Demand Webinars
Dealer Profits To The Moon! A WallStreetBets Playbook For Thriving During Inventory Challenges
Join C-4 Analytics for an instructive discussion on how to leverage lessons from the Reddit thread WallStreetBets to bring dealership profits ‘to the moon’ and win during this inventory challenged landscape!
May 11, 2021
Webinars
On Demand Webinars
SMS Marketing 101 for Dealerships
This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.
May 10, 2021
Digital Dealer Conference and Expo 2025 Registration is Open—Let’s Talk About the Changes to #DDCE25
With registration opening up today for Digital Dealer Conference and Expo 2025, we want to detail the exciting changes made for the show this year. #DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the
Apr 21, 2025
Posts
Dealer/GM News
Changing Fleet Strategies Are Unlocking Opportunities for Auto Dealers
Fleet managers are anticipating significant changes in the coming months due to potential cost increases from import tariffs. 48 percent say they are likely to delay planned vehicle replacements and 30 percent plan to extend vehicle lifecycles accord
Apr 21, 2025
Posts
Industry Press Releases
EpicVIN Adds 500,000+ Maintenance Records to Help Dealers Build Buyer Confidence
EpicVIN, vehicle history reporting industry leader, introduces a substantial platform enhancement through the integration of more than 500,000 authenticated maintenance records. These new records enhance EpicVIN reports and benefit dealerships by pro
Apr 18, 2025
Posts
Dealer Ops & Leadership
The Power of Words: Enhancing Customer Communication in Car Dealerships
Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engage
Apr 18, 2025
Posts
Dealer/GM News
Used Car Prices Continue to Rise As Sales Increase
The average price of a used car rose $100 in March according to CARFAX’s Used Car Index. This comes as a combination of seasonal trends and incoming tariffs drove sales to more than double what they were a year ago. “We expect this surge in car p
Apr 18, 2025
Posts
Dealer Ops & Leadership
Mastering Streaming Ads: Key Trends and Practical Tips for Dealerships
As streaming services grow, more car dealerships are tapping into this underutilized ad channel. But to maximize ROI, they must first nail the basics. Here’s how dealerships can use streaming ads to boost sales and brand awareness. Start with the F
Apr 17, 2025
Scenes from DealerPoint 2025
DealerPoint returned to the Hyatt Regency Grand Cypress Resort in Orlando, FL on April 9-11 and hosted dealership attendees and vendors for a VIP networking experience. Attendees were treated to 1:1 private meetings and boardroom presentations to hel
Apr 17, 2025
Posts
Dealer/GM News
Tom Gill Buick GMC, Hastings Chrysler Dodge Jeep Ram, Golling Automotive Group: Dealership Deals
Tom Gill Acquires Buick GMC Dealership in Ohio Fiehrer Buick GMC in Hamilton, OH, has been sold to Tom Gill in a deal brokered by Performance Brokerage Services. Fiehrer Buick GMC has been serving the community since 1932. Performance’s Mark Shacke
Apr 17, 2025
Posts
Dealer Ops & Leadership
Auto Tariffs Shake U.S. Car Market as Major OEM’s Halt Shipments
The automotive industry is facing major disruption after the U.S. introduced 25% tariffs on imported vehicles and car parts. While the goal of the policy is to boost domestic manufacturing in the long run, the immediate effects have been swift and wi
Apr 16, 2025