Advertising: 10 Best Reads for 2010
Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who…
News April 1Latest in: Sales and Finance
It’s a Performance – Make Sure Everyone Knows Their Roles
For dealers, your store often tells the story of your life. This is especially true for those second-…
News April 1Matthew Belk, BetterCarPeople.com ??? 8th Digital Dealer Conference Speaker
Click above to view the video of Matthew Belk explaining what he will be discussing at the 8th…
News March 31MediaTrac???s LoyaltyTrac Customer Loyalty & Service Retention Program Helps Auto Dealers Drive 24 Percent Increase in Customer Visit Frequency
San Ramon, CA ???March 15, 2010??? MediaTrac, LLC. (www.media-trac.com), a marketing technology company providing customized frequency marketing, customer…
News March 15Maritz Research Findings: Cash for Clunkers Created Significantly More Incremental Automobile Sales Than Previously Reported
Research concludes that the job-generating CARS Program attracted new buyer profile without stealing sales from the future
News March 9Mercedes-Benz Financial expands mobile platform to include smartphones
Farmington Hills, Mich. ??? Mercedes-Benz Financial is now the first automotive financial services company to expand personalized and…
News March 5NABD Announces Agenda For National BHPH Conference May 11-13, 2010
Houston, Texas ??? The National Alliance of Buy Here Pay Here Dealers (NABD) today announced the agenda for…
News March 2It’s All about Service: The back end is the new front end
Here is a riddle for you. The average dealership saw its sales decline by 14% in the third…
News March 1Add to the Bottom Line with Proper Sourcing
How you source supplies affects whether you make money As discussed last month, a centralized purchasing function can…
News March 1The Marketing Genius of Bob Sr.
As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January…
News March 1
