The Battle for the Right Lead Mix
I remember my first Consumer Reports customer. He came into the dealership looking for a used car, carrying…
News August 1Latest in: Event News
Do you Have a BDC or a BCC?
BDC is one of the most incorrectly overused terms in the automotive retail environment. Far too often, the…
News August 1
Chris Fousek, E-commerce Director, Village Automotive Group
The Village Automotive Group in Massachusetts first jumped on the Internet wave in 1999. They were even posting…
News August 1Four Steps to a Super DOC – and More Profit
I find that most disappointments in the monthly financial statement come from a lack of daily reporting. In…
News July 1Moving from Stiff-arm to Hug
The entire history of auto sales has been defined by the dealer’s quest to control the selling process.…
News July 1Eight Steps for Real Reputation Management
It doesn’t matter if your name is on the building or if you’re “just drawing a paycheck,” your…
News July 1Take Out the Trash and Keep the CRM from Being a Garbage Dump
Please open up your wallet, pull out a $50 bill, walk over to the nearest trash receptacle, and…
News July 1
Joe Elsasser, General Manager, Golling Chrysler Jeep Dodge
Golling Chrysler Jeep Dodge in Bloomfield Hills, MI, was one of automotive retail’s early technology pioneers piloting some…
News July 1Mastering the Internet Sales Process
Are you completely buttoned down in your sales processes to manage the 12 key steps in Internet sales?…
News June 10An E-Marketing Update
It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In…
News June 10
