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How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience…

News June 16

If Dealers Want To Understand Millennials, They Should Start By Hiring Them

I don’t think there’s been a single meeting I’ve had with clients in the past year where the…

News June 16

It’s Okay to be a Mediocre Dealership

In today's society there are only two things people talk about: the bad and the outstanding experiences. Companies…

News June 16

Give Customers Reason To Buy – and Come Back

When was the last time you purchased a product, then received a phone call the next day from…

News June 16

10 Tips To Being An Effective Leader

Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t…

News June 15

5 Tips For Training Your Millennial Salespeople

The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales…

News June 15

Happy Employees Lead to Productive Dealerships

The belief that workers are productive because they have a big paycheck coming their way might hold some…

News June 15

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day,…

News June 15

Think Tank Tuesday : It’s All in the Detail [VIDEO]

When you're creating your marketing strategy you usually have the bigger picture in mind. Often times, we lose…

News June 14

How to Stop Vendor Finger Pointing

One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever…

News June 14