Digital Dealer
Digital Dealer 2026 in Review
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Car Dealership Guy NewsInsights
3 Areas to Target For Your First Fixed Ops Digital Marketing Spend
Over seventy percent of our customers perform research online prior to making a purchase decision. Forty percent will…
Dealer News July 2
Why the Phone is Still More Powerful than the Internet and Social Media, Combined.
In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously.…
Marketing July 2
It Starts and Ends with the Car
Today’s poor-credit customer has more financing options available to them than just Buy Here-Pay Here. Recent market conditions…
Sales and Finance July 1
The Future of Auto Marketing Could Be a Little Creepy
If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously…
Marketing July 1
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me…
Marketing July 1
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile…
Dealer News July 1
10 Things Auto Dealers Need to Know About Mobile
Our world is becoming more dynamic, fluid and most certainly mobile. Wi-Fi, cellular 4G LTE, Near Field Communication…
Dealer News July 1
The Bill of Rights for Car Dealerships
When you walk into your local barber/hair salon to get a haircut, you know you are dealing with…
Dealer News July 1
Amelia Island 2015: There has to be some FUN in this business!
By now those of you that read my stuff regularly know that I’m a big fan of old…
Dealer News June 30
