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9 Best Practices for Recruiting and Retaining Technicians
For every 10 technicians retiring, only two are coming into the industry, according to John Paulik, senior vice…
Dealer News June 2
7 Critical Auto Repair Marketing Strategies
Some time ago I interviewed shop owners about the most critical marketing strategies for their shop. Here are…
Dealer News June 2
7 Ways Your Direct Mail Should Be Digital
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being…
Dealer News June 1
Do you TRUST your 3rd Party Lead provider?
Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs…
Event News June 1
Think Like Your Customers: Their Most Influential Sources
Automotive shoppers, now more than ever, have a wealth of knowledge available at their fingertips. Where can a…
Dealer News June 1
How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation
Today’s shoppers are online before they are in your store, especially when it comes to shopping for a…
Dealer News June 1
How’s Your Site Post-Mobilegeddon?
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly…
Dealer News June 1
Don’t Let Mismatched Socks Get in the Way of Understanding Data and Today’s Car Buyer
I had the pleasure of attending the Digital Summit 2015 at Google’s headquarters this spring. The event was…
Dealer News June 1
Facebook Instant Articles: What’s In It For Advertisers?
Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means…
Dealer News May 28
