Digital Dealer
Digital Dealer 2026 in Review
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Car Dealership Guy NewsInsights
In the Middle, it’s the Messaging that Makes Digital Success
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much…
Marketing July 7
Confirming Appointments Reduces No-Show Rates
Friendly reminders are not just cordial contacts, they’re also good for business. That’s why it’s important to contact…
Dealer News July 7IDDS Group Creates Awareness Around Regulatory Practices for Car Dealers
IDDS Group, an automotive consulting company with over 50 years combined experience providing car dealerships with in-depth business…
Sales and Finance July 7
Preempt Lease-End Competition for Your CPO Inventory
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable…
Leadership July 7
Preparing to Grow your Internet Department
It’s not the wand that makes the magic happen, but the magician who wields it. All of the…
Dealer News July 6
Humanize Your Online Presence
The use of social media is becoming mandatory for dealerships. Prospective clients are looking for local dealers’ Facebook…
Marketing July 6
Do You Have a Business… or Just a Job with More Risks?
When I was operating dealerships in Northeast Oklahoma, there was a little hamburger joint that had some of…
Dealer News July 6
How to Get Granular With Your Paid Search Geotargeting
Your paid search ads don’t need to be shown to everyone. In fact, it’s less cost-efficient for you…
Marketing July 6
“You’re Fired”
Over the years I’ve seen many dealerships terminate employees for various reasons. Most states today, state in their…
Dealer News July 6
