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Digital Dealer

Insights

Use of Non-OEM Parts in Repairs Could Expose your Dealership to Liability

Many dealerships perform bodywork and mechanical repairs on vehicles which have been in accidents. Generally these repairs are…

Dealer News October 1

Customer Pay Service Work is Declining – That’s Great News for You

As an automotive professional, you always want to stay informed on the latest trends in the industry. Economic…

Dealer News October 1

The Challenge of Scale, Span and Shift

Today’s progressive auto dealer faces three difficult challenges: limited scale, broad span and significant marketplace shift. How he…

Dealer News October 1

Get Creative! Become an Automotive Story Teller

So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…

Dealer News October 1

In Unfamiliar Territory You Need a Roadmap

With the end of 2010 in sight, it’s time for proactive dealers to begin finalizing their plans for…

Dealer News October 1

Dynamic Heat Sheet Automation

One of the first tasks that I had in a dealership was typing the daily heat sheet. The…

Dealer News October 1

Jim Flint, Director of Interactive Sales & Marketing, John Eagle Auto Group

Jim Flint, Director of Interactive Sales & Marketing for the John Eagle Group, in Texas, talks about how…

Dealer News October 1

Mike Reichenbach, Ford Lincoln Mercury

Prior to becoming a dealer, Mike Reichenbach was a factory guy working at Ford Motor Co. After deciding…

Dealer News October 1

It Turns Out You Can Fix Stupid — Part 2

In my last column I wailed about free or dirt cheap oil changes, no appointments, and ridiculous commitments…

Dealer News September 13