Auto Retail News

Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic dealership seller’s market. Based on the data and analysis in The Blue Sky Report™, I expect this seller’s market to last through 2014

I do the grocery shopping in my house. It makes my wife happy and also allows me to indulge my curiosity of effective consumer marketing. I find it amazing how successful marketers position their products for retail success through: display, shelf sp

Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology came along, changing almost everything about that process. T

With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20 group presentations. Because of the volume of these questio

There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting connection with them. Perhaps the staff doesn’t have a process to rea

Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do It Yourself” approach when it comes to managing online marketing campaigns. Instead of seeking outside, professional assistan

Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp , a first of its kind social savings platform. “We are extremely excited about the all-ne

It’s funny how a career in marketing takes you down these specific paths of enlightenment designed to refine you into the talent that you are today. Quite a few years ago as a young marketer and web designer for a software company (before my days i

I am really really proud of you guys. I really hope you can take those domestic name plates back in our industry to the place where they belong. I commend those dealers and general managers and especially those pre-owned managers for what they are do