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Tomorrow’s Fastest Cars Could Be Covered in Morphable Skins
Tomorrow’s fastest cars could be covered in morphable skins, according to Wired. Wrinkles aren’t usually an aspect of the future that gets people excited. But fast cars are. And someday we might have cars that can accelerate more quickly, and
Jul 24, 2014
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Car Tech: Time for Automakers to Get in the Fast Lane
Time for automakers to get in the fast lane, according to Marketing Profs. The phrase “latest innovation” is almost a misnomer in the automotive space. By the time a new feature is announced, it’s already years behind what tech gian
Jul 24, 2014
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Maximize Your Service Growth with 5 Simple Rules
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and of course build
Jul 23, 2014
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Google Dominates Autonomous Cars Influence as Automakers Lag Behind
Google dominates autonomous cars influence as automakers lag behind, from Forbes. Self-driving cars are not yet on dealer lots, but the space is heating up and it’s being led by tech companies while traditional automakers make efforts to catch-up.
Jul 23, 2014
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Auto Leasing Rates Back At Pre-Recession Levels
Auto leasing rates back at pre-recession levels, according to Benzinga. Auto leasing, once considered the realm of status-conscious drivers and people who need a new ride every three or so years, is making a comeback among U.S. consumers. Bloomberg N
Jul 23, 2014
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Automotive Companies Need to Invest in Social Media Now
Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead t
Jul 23, 2014
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Facebook’s Direct Response Program: Answer to our prayers?
Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo
Jul 23, 2014
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5 Easy Steps to Mitigating Data Risk
If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan? Would you even know where to begin fortifying your plan to protect your com
Jul 23, 2014
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What Makes Them Click?
The next generation of used car shoppers is upon us. Is your dealership ready to speak their language? As Millennials continue to become a larger segment of the used car buying public, it is vital that you understand how they interact with your inven
Jul 23, 2014