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Mobile Technology Helps Franchise Dealers Turn Inventory & Maximize Profit
How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and te
Jun 10, 2014
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Chrysler recalls 10,700 SUVs for cruise control defect
Chrysler recalls 10,700 SUVs for cruise control defect, according to CNBC. Chrysler said it was recalling about 10,700 sport utility vehicles to fix a defect that leads to unintended acceleration in cruise-control mode. The vehicles being recalled ar
Jun 9, 2014
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What’s your exit strategy?
From Search Auto Parts: What’s your exit strategy? Unless your literal intention is to be taken out horizontally and to pass from this world while at work in your shop with a ratchet clutched in your hand, the sooner you begin planning for what
Jun 9, 2014
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5 Reasons Why Social Media is Essential for Body Shop Marketing
5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o
Jun 9, 2014
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3 Ways to Master the Hashtag
3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo
Jun 3, 2014
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5 Ways Social Data Can Enhance Marketing Data
5 ways social data can enhance marketing data, from Search Engine Watch. The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to
Jun 3, 2014
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Experian Automotive: Average automotive loan term reaches record high of 66 months; loans with terms 73–84 months grew by 27.6 percent
Experian Automotive today announced that loan terms continued to lengthen, with the average automotive loan term reaching 66 months for the first time. According to Experian Automotive’s latest State of the Automotive Finance Market report, loan te
Jun 3, 2014
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Is Blended Learning Wise for your Dealership?
As an employer you are required to train your employees on environment and safety practices at your dealership. One difficulty that you face is how you teach your employees; do you deliver online or classroom training? A new option is available: blen
Jun 3, 2014
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The Sweet and Simple Marketing Lesson From ‘House of Cards’
The sweet and simple marketing lesson from ‘House of Cards’, according to Entrepreneur. A few months ago, I got a hankering for BBQ ribs. As someone who doesn’t typically indulge in ribs and the sort, I found myself frequenting local so
Jun 3, 2014