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FordDirect Certifies Interactive 360

Drive360®CRM from Interactive 360 is now a certified CRM system for Ford and Lincoln Dealers. Interactive 360 announces that they have completed the FordDirect certification process for their Drive360® CRM and have become an approved CRM vendor for
Aug 6, 2014
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Your Service Advisors: Pushy, Passive, or Proactive?

If you’ve read any of my articles over the past five years, you already know how strongly I feel about the value of a well-trained, professional service advisor on the drive. Whether you call them advisors, consultants, customer service reps, or as
Aug 4, 2014
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Time in a Bottle

Why are muscle cars or classic cars from the 50’s, 60’s, and very early 70’s so popular? What is the fantasy with these vehicles that enamors everyone that sees one or drives one? Being one of the few left that was a teenager in the late 50’s
Jul 31, 2014
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Deal Competition Creates Good Buyer Behavior and High Prices

The dealership seller’s market remains incredibly robust. Despite our industry’s slowing growth rate (1% increase in sales year over year in June 2014), dealership profits remain high and buyers are willing to pay big blue sky multiples on high p
Jul 31, 2014
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Talk Dealer to Me – Suburu of Puyallup Talks “Why Buy”

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why
Jul 31, 2014
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9 Advanced – and Ethical – Techniques for Spying on Your Competitors Online

9 advanced and ethical techniques for spying on your competitors online, according to Entrepreneur. Want to spy on your competitors? The information you need is publicly available and freely accessible. In this article, I’ll show you the tools and
Jul 31, 2014
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Momentum… and an Off-the-Wall Idea that Might Make you Money

lab·y·rinth ˈlab(ə)ˌrinTH/ noun 1. a complicated irregular network of passages or paths in which it is difficult to find one’s way; a maze. It’s official, almost everyone that is looking for an easy, direct passage to a set of keys from
Jul 30, 2014
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Seven Mobile Marketing Tips Every GM Needs to Know

It’s time. Are you using mobile advertising to steer today’s car buyers your way? The number of people who use both tablets and smartphones is expected to reach 140 million in the states by 2018. Now’s the time to invest in all things mobile to
Jul 30, 2014