Auto Retail News

There are two kinds of customers who come in for automotive shop repairs. The first is no stranger to turning a wrench. She would do the job herself if she had a lift at home. In years past, plenty of customers fit that bill. As engines and the neces

I am really enjoying being back on the 20 group speaking circuit. Some of these groups I spoke to 20 years ago and recently it has really opened my eyes to the basic philosophy of where we have come in our industry based on our own performance. The o

As the fall season is firmly upon us, I see three potentially problematic trends for dealers in used vehicles. First, inventory levels are climbing. For many dealers, the increases are due to a rise in the number of off-lease and trade-in vehicles th

Maritz Holdings Inc. (MHI) and Allegiance Software, Inc. (Allegiance) today announced the intent to create a new independent company, MaritzCX™, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. The new stan

Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de

Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of them is fighting for your customers’ business. Simple, personal, and consistent messaging is one

Say Goodbye to Short-Term Success with Shoppers It was the early 1980s. My grandmother wanted a new car, and was dead set on a Volvo. Some of you might remember the “Built like a tank” campaign — she was hooked. Well, my grandfather was the one

Just as there are many roads that lead to Rome, there are many paths that can be taken when it comes to preparing your successor. Many Dealers believe operational experience in the front and back ends of the business and participating in learning opp

With a continuous supply of trades from new-car sales, as well as off-lease vehicles coming back onto the dealer lots, inventory management has become even more important for dealers and remarketers. Maximizing profit in these conditions offers new c