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How digital strategies draw auto shoppers onto the dealership floor

How digital strategies draw auto shoppers onto the dealership floor, from Crain’s Detroit Business. Dealerships for vehicles manufactured by Detroit’s Big Three have the benefit of carrying reputable, world-class automotive brands. Thanks to
Dec 31, 2014
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Three Ways To Minimize Discounts and Improve Front-End Margins

If dealers compare their current front-end gross profit averages in new and used vehicles to similar data five years ago, you’d likely notice a troubling trend. I’ve conducted this exercise with dealers recently as part of conversations about mar
Dec 30, 2014
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Using Mobile Technology to Help Close a Car Sale

Selling cars can be a competitive business to say the least. The high number of dealerships and qualified salespeople make it a necessity to have and use all the available tools out there to ensure you are providing the most information and the best
Dec 30, 2014
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Utilizing Facebook for Digital Marketing Campaigns

In 2014, Honda declared that they would increase their digital advertising spend to 24 percent of their overall budget. This means tens of millions of additional dollars dedicated to national digital programs of all kinds. Honda is not alone. Most br
Dec 30, 2014
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An Exclusive Interview with Bill Fox – NADA Chairman

Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his sister Jane are partners in the group, which they started in 1976 by purchasing a small Chevrolet store. Since then, the New York-base
Dec 30, 2014
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Gas Approaching $2 Seen Helping U.S. December Sales

Gas Approaching $2 Seen Helping U.S. December Sales, from Bloomberg Business Week. Automakers are poised for more gains this month as the prospect of $2-a-gallon gasoline prompts consumers to keep spending and moving up to bigger models after the bes
Dec 30, 2014
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Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout

Chrysler to Lead December Sales Gains, as Ford Begins F150 Rollout, from The Street. Auto sales continued to mirror the economy’s strength in December, with experts forecasting a gain of 10% or more over the same month a year earlier. “Ma
Dec 30, 2014
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Best December for car sales in 8 years

Best December for car sales in 8 years, from Washington Business Journal. December may have been the best month for new car, truck and SUV sales in the U.S. since 2006, according to sales estimates from Cars.com. The consumer research site, owned by
Dec 30, 2014
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Saab still alive and well at New Jersey dealership

Saab still alive and well at New Jersey dealership, from Auto Blog. We all know the Saab story: a niche automaker that just couldn’t last in the quickening pace of an increasingly competitive industry, despite its loyal following. But just beca
Dec 30, 2014