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Auto Retail News

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The Experience [EXCLUSIVE VIDEO]

The customer experience hasn't been something that customers enjoyed. In this blog you will learn that its not about price. Its about their experience. How small changes can make a huge impact
Jul 19, 2016
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When Being a Manager Requires Compassion

The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close)
Jul 19, 2016
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Q1 Delinquencies Fall in 7 of 11 Loan Categories, ABA Reports

Despite the mild slowdown in the economy during 2016’s opening quarter, 30-day or more delinquencies fell in seven of the 11 loan categories tracked by the American Bankers Association (ABA).
Jul 18, 2016
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What is the Best Way to Target New Service Customers?

The answer is to get the best data. That’s easier said than done. Consumer privacy and data security are arguably the top priorities for today’s dealership.
Jul 18, 2016
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The New Trend in Social Media: Quality Over Quantity

In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves
Jul 18, 2016
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Does Your Digital Marketing Include Marketing Automation?

Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses
Jul 18, 2016
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The Storytelling Approach to Digital Marketing

It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Jul 18, 2016
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Clicks to Bricks – Transitioning the Online Buyer into the Dealership

Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
Jul 18, 2016
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How to Recruit and Retain Top Talent

Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Jul 18, 2016