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Auto Retail News

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Smartphones Are a Game-Changer

Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information
Aug 29, 2016
Posts News

Digital Dealer 21: A Huge Success

“Exceeding expectations” and “unbelievable” were the words used by top automotive dealers, technology vendors, and conference presenters, when sharing their experience at the
Aug 29, 2016
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Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
Aug 29, 2016
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Hard Facts: Find the Right Fit with LinkedIn [VIDEO]

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who
Aug 29, 2016
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A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease
Aug 29, 2016
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Car Dealers Find New F&I Profit Center with Spireon SkyLink

Spireon Inc., the leading provider of GPS-based vehicle telematics and Business Intelligence solutions with over 3 million active subscribers, today announced that Spireon SkyLink
Aug 25, 2016
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Part I: The Naked Truth Exposed

The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
Aug 25, 2016
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Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend

The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
Aug 25, 2016
Posts News

There Are Auctions, and There Are AUCTIONS!

My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one of my dealers offered me a piece of his business if I would come in to help
Aug 25, 2016