Webinars
Webinars
Upcoming Webinars
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Jan 21, 2022
Webinars
On Demand Webinars
Digital Strategies for Auto Marketing Success in 2022
Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.
Dec 23, 2021
Webinars
On Demand Webinars
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share - all while reducing costs.
Dec 3, 2021
Webinars
On Demand Webinars
5 Auto Marketing Strategies to Win Locally
Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.
Nov 19, 2021
Webinars
On Demand Webinars
Data-Driven Video: Fuel for a Full Funnel
Think video can only be used to drive awareness? Think again. Today’s savvy dealers are leveraging video to reach customers at every point in their shopping journey, and they’re doing so using data-driven techniques that provide tremendous ROI.
Nov 5, 2021
Webinars
On Demand Webinars
How to Set Up Systems and Processes to Save Time in 2022
Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.
Oct 20, 2021
Webinars
On Demand Webinars
Don’t Call, Don’t Email: The Benefits of Text-First Customer Communications
Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging
Oct 18, 2021
Posts
Dealer Ops & Leadership
Modernizing Inventory Management: How Machines Can Outperform Human Dealers
As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand wi
Apr 8, 2025
Posts
Dealer/GM News
Remembering a Legend: Dealer Magazines Alpha Dawg, Jim Ziegler, CSP, HSG
I hate that I have to write this article. I hate that life has to end. I hate that our industry lost a legend. I hate that so many car people will never get the chance to see the Alpha Dawg live on stage or hear him tell the story of driving through
Apr 8, 2025
Posts
Dealer Ops & Leadership
Tariffs Have Arrived—Here’s How Dealers Can Get Ahead of Rising Service Costs
Tariffs are hitting the bottom line for dealerships nationwide. With nearly half of OEM parts sourced internationally, repair costs could rise by hundreds per job. Dealers who act now can protect their margins, retain customers, and drive service rev
Apr 7, 2025
Posts
Dealer/GM News
Affordability Continues to be the Focus for Auto Consumers
The biggest challenge currently facing the automotive market seems to be affordability. According to CarGurus, new vehicles listed for less than $30,000 accounted for only 13 percent of inventory in Q1. This is a steep decline from 37 percent in Q1 2
Apr 7, 2025
Posts
Dealer/GM News
Automotive Roundup: Top Brands Begin Their Tariff Response
Here’s what’s happening in the automotive industry as companies respond to Trump’s tariff policies: GM Boosts Truck Production in Indiana General Motors is increasing truck production in Indiana following trade tariffs, capitalizing on potentia
Apr 4, 2025
Posts
Marketing & Advertising
Mastering Video Marketing for Car Dealerships
Videos are revolutionizing digital marketing, offering businesses an engaging and effective way to connect with their audience. Statistics reveal that 72 percent of consumers prefer learning about products or services through video, underscoring its
Apr 4, 2025
Posts
Dealer/GM News
CDK Launches New Solution Aimed at Smaller Dealerships
CDK Global has announced the launch of its new CDK Fundamentals Suite, a business system designed specifically for use at small auto dealerships. The new offering is built for both independent and smaller franchise dealerships, looking to meet their
Apr 4, 2025
Posts
Dealer/GM News
Consumers Leasing EVs At Greater Numbers
With electric vehicles (EVs) continuing to become a viable option for prospective vehicle shoppers, Experian found one trend that is standing out: EV buyers opting to lease. Experian’s State of the Automotive Finance Market Report: Q4 2024 detailed
Apr 4, 2025
Posts
Sales & Variable Ops
More Than Math: The Human Side of Car Sales
Growing consumer uncertainty—and the influence of how people choose to spend their money—is prompting companies to rethink how they do business. More and more, they’re weaving in social responsibility and fair, honest management as part of thei
Apr 3, 2025