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Upcoming Webinars
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Jan 21, 2022
Webinars
On Demand Webinars
Digital Strategies for Auto Marketing Success in 2022
Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.
Dec 23, 2021
Webinars
On Demand Webinars
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share - all while reducing costs.
Dec 3, 2021
Webinars
On Demand Webinars
5 Auto Marketing Strategies to Win Locally
Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.
Nov 19, 2021
Webinars
On Demand Webinars
Data-Driven Video: Fuel for a Full Funnel
Think video can only be used to drive awareness? Think again. Today’s savvy dealers are leveraging video to reach customers at every point in their shopping journey, and they’re doing so using data-driven techniques that provide tremendous ROI.
Nov 5, 2021
Webinars
On Demand Webinars
How to Set Up Systems and Processes to Save Time in 2022
Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.
Oct 20, 2021
Webinars
On Demand Webinars
Don’t Call, Don’t Email: The Benefits of Text-First Customer Communications
Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging
Oct 18, 2021
Posts
Dealer/GM News
U.S. House Votes to Stop California 2035 Gas-Powered Vehicle Ban
The U.S House of Representatives voted Thursday to block California’s plan to end sales of gasoline-powered vehicles by 2035. The vote was 246-to-164 in favor of revoking the waiver granted to California by the U.S. Environmental Protection Agency
May 2, 2025
Posts
Marketing & Advertising
Be Seen, Be Remembered, Be the First Choice: Strategies for Increasing Brand Awareness
Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just
May 1, 2025
Posts
Dealer/GM News
Used Vehicle Prices on the Rise in April
Wholesale used vehicle prices saw a significant increase throughout the first half of April. According to Cox Automotive’s Manheim Used Vehicle Value Index, the mid-month value hit 207.1, representing a 4.3 percent increase compared to April
May 1, 2025
Posts
Dealer/GM News
April New-Vehicle Sales Projected to Set Records: J.D. Power
According to a joint forecast from J.D. Power and GlobalData, consumers are projected to spend a record setting $55.8 billion on new vehicles in April. Total new-vehicle sales are projected to exceed 1.5 million, a 10.5 percent increase from last yea
Apr 30, 2025
Posts
Dealer Ops & Leadership
AI and Emotional Intelligence: The Future of Talent Assessment in Automotive Retail
You’ve seen it before: a new hire walks onto the dealership floor brimming with confidence. On paper, they’re a sure-fire winner. But within weeks, sometimes days, the cracks appear. Customers leave feeling misunderstood, your sales teams are
Apr 29, 2025
Posts
Dealer/GM News
Auto Loan Delinquency on the Rise Across the U.S.
Auto delinquency rates increased by as much as 8.7 percent between Q3 2024 and Q4 2024 according to a recent study by WalletHub. Delinquency was on the rise throughout the U.S with all 50 states seeing an increase in the quarter. Delinquent payments
Apr 29, 2025
Posts
Dealer Ops & Leadership
Rethinking What Success Looks Like in Sales
Let’s call it what it is: most car dealers are addicted to the high of the quick close. Bargain-driven tactics might hit a monthly number, but they don’t build anything real, not with your customer, not with your team, and certainly not with your
Apr 28, 2025
Posts
Dealer/GM News
Dealership Profits Up in Q1 Even with Uncertainty on the Horizon
The automotive retail industry has been on a rollercoaster ride over the past few years, but it appears to have finally reached some stability, at least for now. The average franchised dealership saw a 3.7 percent increase in net pretax profit in Q1
Apr 28, 2025
Posts
Dealer Ops & Leadership
Mastering the BDC Model: Key Insights for Dealership Growth
In the early ’90s, during the Gulf War, dealerships faced significant challenges, and not all adapted to the changing market. Rohrich Toyota in Pittsburgh, however, saw a modest increase in unit sales (50 to 75 cars) even as others in the area
Apr 25, 2025