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Upcoming Webinars
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Jan 21, 2022
Webinars
On Demand Webinars
Digital Strategies for Auto Marketing Success in 2022
Join this webinar for expert analysis of current trends, techniques for managing change in today’s marketplace, and strategies you can use now to make sure your marketing efforts are successful.
Dec 23, 2021
Webinars
On Demand Webinars
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share - all while reducing costs.
Dec 3, 2021
Webinars
On Demand Webinars
5 Auto Marketing Strategies to Win Locally
Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.
Nov 19, 2021
Webinars
On Demand Webinars
Data-Driven Video: Fuel for a Full Funnel
Think video can only be used to drive awareness? Think again. Today’s savvy dealers are leveraging video to reach customers at every point in their shopping journey, and they’re doing so using data-driven techniques that provide tremendous ROI.
Nov 5, 2021
Webinars
On Demand Webinars
How to Set Up Systems and Processes to Save Time in 2022
Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.
Oct 20, 2021
Webinars
On Demand Webinars
Don’t Call, Don’t Email: The Benefits of Text-First Customer Communications
Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging
Oct 18, 2021
Posts
Dealer/GM News
Kelley Blue Book and Experian Partner to Enhance Vehicle History Reports
Kelley Blue Book and Autotrader have announced a collaboration with Experian that aims to improve the car buying and selling experiences through enhanced vehicle history reports. The partnership will integrate Experian’s AutoCheck® vehicle history
Jun 13, 2025
Posts
Marketing & Advertising
Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the current state of tariffs in the automotive industry. On a seemingly daily basis, reports on new tariffs, subsequent pullbacks and the response from au
Jun 12, 2025
Posts
Dealer/GM News
Tariffs Are Changing the Way Americans Buy Cars
The tariffs implemented by President Trump have dominated the news cycle for months. Whether it’s the tariffs on auto parts and imported vehicles or the more general reciprocal tariffs the president announced back in April, it’s been hard to avoi
Jun 12, 2025
Posts
Sales & Variable Ops
Transforming Car Sales for Dealers: How AI is Making a Difference
As competition intensifies in the automotive industry, the ability to move quickly from lead to sale has become a key differentiator. Today’s car buyers expect fast, seamless online and in-store experiences, and that’s exactly where AI steps in.
Jun 11, 2025
Posts
Dealer/GM News
Used-Vehicle Sales and Prices Both Decrease in May
May 2025 saw a slight softening in wholesale used-vehicle prices, with Cox Automotive’s Manheim Used Vehicle Value Index declining by 1.4 percent from April. It now sits at 205.2. Despite this month-over-month dip, prices remain four percent hi
Jun 11, 2025
Posts
Dealer Ops & Leadership
Avoiding Supply Chain Disruptions in Auto Retail: Lessons from 2025
Before 2025 had even begun, it was dubbed an “uncertain” year for automotive supply chains. Economic and political shifts loomed, leaving many automotive suppliers, manufacturers, and dealers wary of possible supply chain disruptions. It’s said
Jun 10, 2025
Posts
Dealer/GM News
Digital Dealer Spotlight: Interview with Darin Wade of Rich Ford
DigitalDealer.com recently had the pleasure of interviewing Darin Wade, General Manager of Rich Ford. Wade has over 30 years of dealership experience, starting as an invoice filer at Rich Ford when he was just 18 years old. He is an expert at turning
Jun 10, 2025
Digital Dealer Partners with CNCDA to Offer Exclusive Member Discounts
The California New Car Dealership Association and Digital Dealer Conference & Expo are excited to introduce a brand-new partnership offering CNCDA members an exclusive rate to attend #DDCE2025. CNCDA members can use code “CNCDA” when they reg
Jun 9, 2025
Posts
Dealer Ops & Leadership
How Dealerships Are Scaling Revenue with Mobile Service
Mobile service isn’t just gaining traction; it’s now a proven, scalable way for dealerships to grow. Once considered a nice-to-have, it has become a smart, strategic necessity. Today’s customers expect speed and convenience. At the same time, d
Jun 9, 2025