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Trending Auto Retail News

Let’s be Legendary

Let’s be Legendary

Every now and then you witness something truly inspiring.  I was recently reminded such an occurrence…. It was late December and I was watching the Fiesta Bowl. As many of you remember, this years match up was Clemson v. Ohio State. During the game, Clemson just tore...

MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

MAXDigital Names Mike Cavanaugh as Head of Strategic Partnerships

CHICAGO — April 20, 208 — MAXDigital, a premium end-to-end software provider for automotive dealers, announced today that Mike Cavanaugh will be the company’s new Head of Strategic Partnerships. Cavanaugh will be responsible for building strategic partnerships with...

Freebie Friday: 6 Degrees of Separation

Freebie Friday: 6 Degrees of Separation

What does 6 degrees of separation mean to you? Well, to ELEAD1ONE Partner Bill Wittenmyer, it means the lost art of referrals and how everyone knows someone. This #FreebieFriday dives into the power of the lost art of the referral and what that means for dealership...

Who’s Looking Out for the Dealer?

Who’s Looking Out for the Dealer?

“Any customer can have a car painted any color that he wants so long as it is black” – Henry Ford, 1909 A lot has happened in the automotive dealership world over the 115-year time span since Henry Ford and William Hughson of San Francisco signed the first franchise...

NADA 2018: Guarded Optimism About the Road Ahead

NADA 2018: Guarded Optimism About the Road Ahead

Every year, the AutoTeam America Buy/Sell Summit and Dealer/CEO/CFO Forum at the National Automobile Dealers Association (NADA) Convention and Expo bring together many viewpoints on the state of the industry, including those of brokers, bankers, industry analysts,...

Negative Reviews Can be Sales Gold!

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to sales. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail....

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