Sales Call Conversion: How to get Appointments to Show!
The 10th Digital Dealer Conference & Exposition in Orlando last month was the best ever. One major concern…
News May 1Latest in: Sales and Finance
The Most Important Factors to Guarantee Internet Sales Success
Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition…
News May 1Dealer Group Web Sites… Play Fair
We work with multiple dealer groups, and they all have their own preferences on how inventory and leads…
News May 1Retention is the New Buzzword for Success!
For the first 100 years of the automotive industry, the main thing you heard about at 20 group…
News May 1Lack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to…
News May 1Eliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach
Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping…
News May 1Marketing Maxims of Jolly John
My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at…
News May 1Dealership Facility & Image Programs – Cost Reduction Opportunities
Dealership sales are growing once again and so too are the demands on the dealer’s time, their staff’s…
News May 1The Japan Disaster and Vehicle Allocation Concerns
The Japanese earthquake and tsunami have rocked the automotive world. Honda has reported, at the time of this…
News May 1More on Becoming a 10X Dealership
It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing,…
News April 12
