The Role of Call Tracking in Automotive Marketing
When it comes to automotive marketing, the phone plays a bigger role than most assume. Cars will likely…
News August 21Latest in: Sales and Finance
Witt’s Wise Words: Is Your Dealership Texting? Yes, It Is. [VIDEO]
ELEAD1ONE partner Bill Wittenmyer shares why all dealerships are texting customers already – whether they know it or…
News August 21
Should Manufacturers Be Able to Recall Recalls?
According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of…
News August 21
How to Use Facebook to Sell your Inventory
Part 3 in a 4-part series In part 1 and 2 of this series I discussed merchandising and…
News August 21
Hard Facts: Recruitment vs. Hiring: What You Need To Know! [VIDEO]
Recruitment and hiring are two things that are often mistaken for one in the same. As a business…
News August 18
Service Advisors: End Your Day with the Beginning in Mind!
When you first come to work every morning, do you spend time planning your day, or do you…
News August 18
#FreebieFridays: Mentoring and Leadership [VIDEO]
ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long…
News August 18
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
It’s official: The days of “spray and pray” marketing of media—simply by demo and geography for Tier 3—are…
News August 16
3 Reasons Why You Overpay Your Worst People
Until dealers move to a non-negotiation system and consumers start buying 100% of their cars online, there is…
News August 16
The Uncut Story Your CRM Can’t Tell You: You Can’t Win Without Knowing What You’re Losing
It’s hard to solve a problem you don’t know exists. Solutions become unreachable if you don’t know the…
News August 16
